Activation Sales Development Representative II
Taken at the midpoint of its range, $53,500/yr, this role pays less than the middle Sales Development (SDR & BDR) opening on the board today ($68k/yr); the usual band for that kind of seat is $57.5k–$110k/yr.
The posting
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work - whether it’s from home, an office, or your favorite coffee shop - while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the role - As we continue our fast growth, we are looking to add to our Sales Development Representative team within the Business Development group. We are hiring a class of Sales Development Representatives to join our Brand Partnerships team, generating new business opportunities for the company by identifying, contacting, and qualifying potential customers. In this role you will be managing leads through the sales pipeline by setting meetings, following up on leads, and tracking progress towards meeting sales goals. We are looking for someone who has excellent communication skills, a strong work ethic, and a proven track record of success in sales. If you are a self-motivated individual with a passion for sales, we encourage you to apply.
About the Team - The Instacart Brand Partnerships Sales Development Representative (SDR) team exists to build relationships with Emerging-Scaled advertisers pre-activation. Through these relationships, SDRs help Emerging-Scaled advertisers to set up and launch successful ads campaigns.
About the Job
- Develop and maintain strong relationships with advertisers, managing all aspects of the sales cycle.
- Conduct a high volume of daily activities, including outbound calls, emails, and social selling in a fast-paced transactional environment.
- Create sales collateral, case studies, and custom 'stories' to effectively communicate the benefits of Instacart's platform to CPG advertisers.
- Meet and exceed key performance indicators (KPIs), such as retention rate, revenue generated, and live advertiser percentage.
- Utilize SFDC/Sales engagement tools to prioritize leads and engage brands through the use of cadences and dialing.
- Ensure accurate contact mapping within the book of business and track contact movement updates.
- Engage active advertisers within your book to drive increased investments, leveraging your industry expertise and knowledge of the brands' businesses.
- Identify opportunities to standardize materials and processes to provide high-quality support at scale.
- Deliver an excellent customer experience through strong project management skills, anticipating and resolving bottlenecks, managing multiple schedules, and maintaining a high standard of execution.
- Collaborate with product teams to prioritize product improvements that assist in scaling ad products for small to medium-sized businesses.
Minimum Qualifications
- 1+ years of experience in a sales or business development role, preferably in the advertising and/or CPG industry.
- Strong communication skills, both written and verbal, with the ability to build rapport and establish lasting relationships.
- Proven track record of meeting or exceeding sales targets and KPIs.
- Excellent organizational and project management skills.
- Detail-oriented with a focus on accuracy and quality.
- Ability to adapt to a fast-paced and dynamic environment.
Preferred Qualifications
- Strong advertising industry knowledge and understanding of CPG advertising is a plus.
- Familiarity with CRM software (e.g., Salesforce) and sales engagement tools.
- Familiarity with leveraging AI to assist in sales processes and maximize efficiency.
- Experience working with and prioritizing a large book of business.
#LI-Remote
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here .
Offers may vary based on many factors, such as candidate experience and skills required for the role. This role also includes a Sales Incentive Plan. The cash variable incentive target is based on individual sales performance. Payout terms will be based on the Sales incentive Plan for this role. OTE range for this role is listed below and is based on salary and fixed paymix for the role. Sales incentive pay is contingent on performance and paid in accordance with the terms of the applicable Sales Incentive Plan
Please rea d more about our benefits offerings here .
For US based candidates, the base pay ranges for a successful candidate are listed below.
CA, NY, CT, NJ
$56,000 - $60,000 USD
WA
$54,000 - $56,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$52,000 - $54,000 USD
All other states
$47,000 - $49,000 USD
OTE Range
$59,500 - $76,000 USD
Where you can sell from
Fully remote, for people based in United States.
Taken from Instacart's own posting, last seen live on 30 Oct 2026.
The application
Your details and LinkedIn, then 5 questions (1 written).
- 1.Are you authorized to work in the United States?Yes or no
- 2.Do you, now or in the future, require sponsorship to work in the United States?Yes or no
- 3.Are you currently, or have you previously, worked at Instacart?Yes or no
- 4.Which state or province do you currently live in?Pick one (61 options)
- 5.Tell us about a time you were working toward an important goal and hit an unexpected obstacle that put your success at risk. What was the goal, what got in the way, and what specific steps did you take to get back on track? What was the outWritten answer
From Instacart's apply page, checked 30 Oct 2026.
About Instacart
Grocery marketplace that sells retail media to CPG brands and ecommerce technology to grocers.
Pay schedule: Employee base pay plus a cash variable incentive under its Sales Incentive Plan, and on many roles a new-hire equity grant with annual refreshes.
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