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Area Sales Manager

Sysco GB logoSysco GBLondon, Great Britain, United KingdomFull-timeListed 1w ago

The posting

Up to £39,500+ with bonuses, company car or car allowance & home-based contract

Kff is a regional food wholesaler with around 250 colleagues based near Maidstone, Kent. We are part of Sysco, the world’s largest foodservice provider with over 65,000 colleagues globally. kff has a family feel with a close-knit team, supplying both local pub and restaurant customers as well as delivering direct to the caterer.

Here at kff we’ve got ambitious growth plans and we are looking for Area Sales Managers who will be responsible for winning and maximising independent foodservice business in your area. So if you love working out in the field as well as having the opportunity to grow your own career as part of the biggest and best Foodservice companies, then kff is the place for you.

What you will be doing

You will be solely responsible for the success of your own territory by achieving the following:

  • Gain, grow and retain customers delivering profitable volume growth Vs targets
  • Research your target audience and opportunities in your territory.
  • Build and leverage strong customer relationships with your territory and community through constant selling, face to face meetings and understanding the customer needs
  • Onboard new customers effectively & successfully whilst ensuring close working relationships with existing accounts and track activity.
  • Effectively partner your customers to understand their plans for growth, adding value, offering a wide range of practical solutions and products.
  • Understand competitor activity & proposals, ensuring you are always offering your customers the best local solutions

What we are looking for

  • Ability to win new business and maximise sales opportunities with existing customers.
  • Commercially astute with strong business awareness.
  • Technically proficient in Excel.
  • Skilled at building and maintaining strong customer relationships.
  • A genuine passion for sales.
  • Experience or knowledge of the food industry would be beneficial but is not essential.
  • Committed to creating an inclusive workplace that celebrates and values diversity.
  • Willing to bring your individuality, ideas and perspectives to help shape and improve the company culture.

Additional Information

At kff everyone is welcome. We don’t want you to ‘fit our culture’ we want you to help define it and we actively celebrate the unique talents of each and every colleague. We don’t just look at your CV, we’re more focused on who you are and your potential. As part of our values, we are committed to fostering a diverse and inclusive culture where everyone has a voice, is appreciated and has the same opportunities. We work hard to ensure that everyone feels part of our business, as we care for one another and connect the world through food and trusted partnerships. Our ultimate goal is to ensure that everyone belongs and thrives at kff and we recognise that kff can only thrive when everyone feels they belong. We'll do everything we can to support you during your application. If you need us to make any adjustments to our recruitment process, speak to our resourcing team who will be happy to support you.

Taken from Sysco GB's own posting, last seen live on 1 Nov 2026.

About Sysco GB

Sysco's British foodservice business, trading mainly as Brakes, delivering fresh, chilled and frozen food and kitchen ingredients to pubs, restaurants, cafés, schools, care homes, hospitals and caterers.

Pay schedule: Base salary plus a bonus that most field postings call uncapped, a company car or car allowance on a home-based contract, the option to buy extra holiday and staff discounts on its food; the inside roles pay their bonus monthly, and the Tamworth posting lists a pension.

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