Area Sales Manager, SEASA
The posting
Company Description
Fermentis, business unit of the Lesaffre group, is a global key player in yeasts and fermentation solutions for the brewing, wine, spirits, coffee and other beverage industries. Fermentis has a well-recognized know how in the fermentation industry allowing the development and production of products adapted for particular applications based on the research of more than 550 RD experts from Lesaffre and other external academics. Its wide variety of products has been specifically created to meet the quality requirements of fermented beverage producers around the world, focusing on the development of aroma and character.
The Lesaffre group, on its own, has its origins in Lille, northern France. For over 170 years, it has been focused on yeast and all the applications it can offer, with currently more than 63 industrial plants and 10000 employees worldwide.
Core functions
To confirm and/or identify new business opportunities and develop in set geographical zones, the sales of added value yeast and yeast derivates in the targeted market segments (beer and/or wine and/or spirits and/or other coffee and/or fermented beverages).
To meet or exceed the financial targets from the established Yearly Sales report.
To report to management on factors that are either benefiting or affecting the company Yearly Sales & Marketing Plan.
**Reporting **
Reports to Director of Sales.
Key Areas of Accountabilities/Responsibilities
1. P&L & Sales Performance: Achieve targeted sales revenue objectives.
2. Budgeting & Reporting: Prepare own budget, assist with sales & marketing budget preparation, and report monthly results, analysis, and action plan status.
3. Team Management: Oversee Regional Sales Managers' (RSM) budget application and conduct their yearly performance appraisals.
4. Market Research & Intelligence: Conduct studies to validate market projections, identify key contacts and organizations, update customer databases, identify prospects and business opportunities, and monitor competitor activity.
5. Technical Sales & Customer Relations: Visit accounts and prospects per the sales plan, deliver technical presentations, prepare sales offers, and provide technical support to customers and distributors.
6. Marketing & Promotion: Identify promotional opportunities, promote products and company expertise, and actively participate in/contribute to trade shows, seminars, and conferences.
7. Distribution Network Management: Execute yearly plans with distributors, provide them with ongoing support and training, and report progress quarterly.
8. Sales Administration & Coordination: Liaise with Sales Administration and Supply Chain departments to ensure smooth order-to-cash processes and product availability.
9. Quality & Customer Service: Manage and follow up on customer complaints to ensure resolution and service quality.
10. General Duties: Perform other assigned duties as required.
Qualifications
Master or degree in chemistry, biology, food science and/or fermentation ideally with alcohol beverage production specialization
Experience 5 - 10 years, selling technical ingredients (i.e. yeasts, enzymes or flavours), to industrial beverage producer would be a strong advantage
Interested and sensitive to other SEA-SA cultures
Team player, positive, dynamic and autonomous
Excellent English communication; Local language in SEA-SA is a plus
Good commercial skills, but with also a strong ability to discuss the biotechnological process
Additional Information
Traveling estimated time: > 50%
Taken from Lesaffre's own posting, last seen live on 2 Nov 2026.
About Lesaffre
Baking yeast and bread ingredients, yeasts for brewers, winemakers and distillers, animal probiotics, plant biosolutions and fermentation nutrients, sold to bakeries, food and drink makers, feed companies and industrial fermenters worldwide.
Pay schedule: Salaried roles measured against yearly budgets for volume, net sales or margin; no posting describes a commission plan, and the German territory managers get a company car.
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