Lead Development Representative (LDR)

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Job Title: Lead Development Representative (LDR)

Location: Kuala Lumpur or Singapore

Reports To: Director, Lead Development – APAC

The Job

We’re seeking a driven and strategic Lead Development Representative (LDR) to join our dynamic team. As a key player in our go-to-market strategy, you’ll be responsible for qualifying inbound leads and executing outbound prospecting initiatives to generate high-quality opportunities.

This role requires a proactive communicator who can plan and engage effectively with target personas across key industries, collaborate cross-functionally with marketing and sales, and contribute to building a robust pipeline that drives revenue growth. Enablement will be provided to build foundational solution knowledge, articulate industry-specific value propositions, and understand the go-to-market strategy.

🔹 Inbound Lead Qualification

• Assess and respond to inbound leads to determine fit and sales readiness. Conduct initial discovery using qualification frameworks to understand customer needs and buying intent
• Collaborate with sales teams to ensure smooth handover of qualified leads
• Maintain accurate lead data in CRM and enrich profiles with relevant insights
• Support continuous improvement by tracking outcomes and sharing feedback with Marketing

🔹 Outbound Prospecting

• Collaborate with Sales to plan and build targeted lists. Identify and research target accounts and key decision-makers. Craft personalized outreach by account and persona to generate interest and secure meetings through emails, calls, and social platforms.
• Follow a qualification framework to identify business needs, budget, and buying intent. Ensure a smooth handover to Sales.
• Maintain detailed records of outreach activities and prospect interactions in CRM
• Continuously test and refine messaging to improve engagement and conversion.

🔹 Cross-Functional Collaboration

• Within your assigned market you will work closely with local Marketing, Sales, Technical Sales, and other key stakeholders to generate and progress Opportunities in alignment with their defined Market priorities
• Support Marketing activities, such as campaigns, events, and webinars where appropriate. Align closely with Marketing to synchronize campaigns and share feedback on lead quality.
• Partner with Sales to handover Sales Qualified Leads (SQLs) and support follow-up.
• Provide market and persona insights to enhance targeting and positioning.
• Occasional travel to engage with Sales and Marketing in the field may be required

🔹 Pipeline Management

• Track lead activity, monitor pipeline progression, and maintain data hygiene on CRM.
• Ensure a steady flow of high-quality leads that convert into revenue.
• Report regularly on KPIs and conversion metrics to leadership.

Qualifications & Skills

• Minimum 3 years in Lead Development, Sales Development, or Business Development. Experience in SaaS or B2B sales environments.
• Self-motivated, growth-oriented, and results-driven --- someone who thrives on identifying new opportunities, initiating conversations, and driving pipeline growth
• Proven success in both inbound qualification and outbound prospecting (phone and email).
• Excellent listening, written and verbal communication skills, with the ability to engage senior and technical stakeholders.
• Proficiency in English and Mandarin, with the ability to communicate effectively with regional stakeholders and support business operations across APAC markets (such as SEA/ China/ Taiwan etc).
• Proficiency with CRM and sales engagement tools (e.g., Salesforce, Outreach, LinkedIn Sales Navigator).
• Background in technology or industrial sector is an advantage.

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more: https://www.aveva.com/en/about/careers/