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Sales leadership

Sales Manager - Space Coast Harley-Davidson

Sonic Automotive logoSonic Automotive$90,000–$120,000/yrStuart, FL, United StatesFull-timeListed 2mo ago

Taken at the midpoint of its range, $105,000/yr, this role pays less than the middle Sales Leadership opening on the board today ($193k/yr); the usual band for that kind of seat is $148k–$400k/yr.

The posting

Company Description

Space Coast Harley-Davidson® is located in Palm Bay, Florida known for its scenic coastal roads, and year-round riding conditions. The area offers long stretches of open road, optimal for our Harley Riders and Motorcycle Enthusiasts! We have a large selection of New and Pre-owned Harley-Davidson® bikes, experienced technicians, and a fully stocked MotorClothes® Department.

Job Description

  • Steer and manage the sales operation of new and pre-owned vehicles
  • Guide and develop your sales team by using your leadership skills and sales expertise
  • Use your management skills to forecast and create sales objectives and goals
  • Motivate your team to meet and exceed sales goals using open communication
  • Develop your sales team by using your leadership skills to offer new and different sales techniques
  • Communicate openly and consistently with your sales team and assess their needs
  • Track customer traffic peaks to provide consistent sales floor coverage for optimal customer service
  • Be a visible leader to customers, service driven, and confident in your sales team to provide a world-class customer experience

Qualifications

  • 3-5 years of experience within the sales department of a motor vehicle dealership
  • Thorough knowledge of and experience with sales of powersports
  • Proven track record with the feature/benefit sales approach
  • Excellent leadership and managerial skills
  • Knowledge and desire to develop a sales team
  • Superior face to face communication skills, focused on a high standard of customer service
  • Organized with superior time management skills and attention to detail

Compensation ranges from $90,000-$120,000+ based on experience

Perks & Benefits

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

Taken from Sonic Automotive's own posting, last seen live on 1 Nov 2026.

About Sonic Automotive

New and used cars, trucks and motorcycles, with financing, protection products, parts and service, sold to retail buyers through its franchised new-car dealerships, its EchoPark used-car stores and its Harley-Davidson and powersports stores.

Pay schedule: Floor sellers earn uncapped commission on top of a guaranteed base or a draw, e-sales agents hourly pay plus commission and managers a pay plan with a production bonus, and the postings name medical, dental and vision cover, a 401(k) match (4% at EchoPark), paid time off and employee pricing on vehicles.

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