Consumer goods, food & beverage · Car and motorcycle dealership group
Sonic Automotive
About Sonic Automotive
Every seat here sells to the retail buyer: the consultant takes a shopper from needs and test drive through trade-in, financing and protection products to delivery, and is held to unit volume, gross profit and a minimum sales quota set by the store. The 47 sales titles split three ways: 17 at EchoPark, the used-car arm built around vehicles one to four years old (16 consultants it calls Experience Guides, among them a crew for an Orlando store due to open in December 2026 and an advisor at its eCarOne luxury lot in Plano, plus a sales manager in Birmingham), 12 at franchised new-car stores such as Volkswagen of Fallston, Vernon Ford, Greenville Hyundai, Jordan Lexus and the Dave Smith Jeep Ram store in Kellogg, Idaho, and 17 in the powersports division, mostly Harley-Davidson and metric motorcycle stores plus Tactical Fleet, an exotic-vehicle store in Charlotte. Two e-sales agents (Honda West in Las Vegas, Mountain States Toyota in Denver) work web and phone leads into showroom appointments, and four sales managers run floors at BMW of Fairfax, EchoPark Birmingham, Space Coast Harley-Davidson and Motorcycles of Greensboro. Six titles are counter and store retail rather than vehicle deals (two parts counter associates, two parts-and-labor PALS writers, two apparel associates in Harley MotorClothes departments), and one is a corporate director in Charlotte who builds college recruiting pipelines. All 47 are in the US: Texas holds 16, seven of them in greater Houston where five are Team Mancuso powersports stores, North Carolina and Florida have 6 each, and the rest are spread over 11 more states.
Stated by the company
, SalesJobs.Now shows 45 open Sonic Automotive sales roles; 18 of them print a salary figure.
Sonic Automotive sales openings
Board read 1 Nov 2026, 14:08 UTC- $42,000/yr
- $42,000/yr
- $60,000–$175,000/yr
- $18.00/hr
- $85,000–$200,000/yr
- $60,000–$110,000/yr
Sales Manager - BMW of Fairfax (shows the role here)
Sales leadership · Fairfax, VA, United States· 1w agoDetails
Job seekers never pay to use this board. An Apply button opens the employer's own application page; only where a company pays us for a hire who came from here does that link carry our referral code, and the fee comes from the employer, never out of the base or OTE it offers you.
Sonic Automotive openings by country
Where its sales openings take applicants, country by country.
Sonic Automotive sales openings in your inbox
We look at Sonic Automotive's careers page every hour. Once a week you get its newest sales openings, plus close matches at other companies. Free, and one click stops it.
Openings like these at other companies
Shopping your options? These openings at other employers read closest to Sonic Automotive's, and each one is re-checked every hour.
Sales Specialist, Government (shows the role here)
Thomson Reuters · AE · United States of America, Eagan, Minnesota· 6d agoDetails
$150,500–$279,500/yr OTE
Commercial Sales Mananger (shows the role here)
Palo Alto Networks · Sales leadership · Office - Taiwan - Taipei City· 1w agoDetails
Job seekers never pay to use this board. An Apply button opens the employer's own application page; only where a company pays us for a hire who came from here does that link carry our referral code, and the fee comes from the employer, never out of the base or OTE it offers you.
Sonic Automotive as an employer
A Fortune 500 car and motorcycle retailer with more than 100 dealerships, hiring commissioned showroom sellers across EchoPark, its franchised stores and powersports. Posted pay: Stated per posting (stated by the company).
45 sales openings on its careers board right now45 sales openings at Sonic Automotive, as its own board showed them 1 Nov 2026.
Floor sellers earn uncapped commission on top of a guaranteed base or a draw, e-sales agents hourly pay plus commission and managers a pay plan with a production bonus, and the postings name medical, dental and vision cover, a 401(k) match (4% at EchoPark), paid time off and employee pricing on vehicles.
US only: Texas (Houston, Stafford, La Marque, Plano, Grand Prairie, San Antonio, New Braunfels, Temple, Vernon, Greenville, Paris, Mount Pleasant), North Carolina (Charlotte, Cary, Greensboro), Florida (Orlando, Stuart, Palm Bay), Georgia (Duluth, Conyers), Colorado (Centennial, Colorado Springs, Denver), Idaho (Coeur d'Alene, Kellogg), Birmingham, Alabama, California (San Diego, Roseville), Fallston, Maryland, Fairfax, Virginia, Las Vegas, Avondale, Arizona, Chesterfield, Missouri and Mishawaka, Indiana.
Caveats
- The pay figure is stated by the company: a reference point from research, not a salary read off today's postings, so negotiate from the offer in front of you.
Pay at Sonic Automotive
Stated by the company, checked 2026-10-30From our research: stated by the company, checked 2026-10-30
Most floor postings print a yearly earnings band, not a base: $60,000 to $150,000 at EchoPark in Grand Prairie on a guaranteed base with uncapped commission, $50,000 to $180,000 on a draw plus commission at Frontier Leasing and Sales in Coeur d'Alene, and $50,000 to $95,000 for Harley-Davidson sales associates in Houston and San Diego. Sales managers show $90,000 to $120,000 plus at Space Coast Harley-Davidson, e-sales agents are paid hourly plus commission ($66,000 to $80,000 a year in Denver), and a Coeur d'Alene parts counter seat pays $18 an hour. Tactical Fleet, Jordan Lexus, BMW of Fairfax, Treasure Coast Harley-Davidson, two Team Mancuso stores and the parts-and-labor and apparel postings name no figure.
Only 18 of its 45 openings post pay, not enough to call a band typical for Sonic Automotive, so the figure above comes from research. What each sales role posts:
| Sales role | Openings | Pay posted | Top posted |
|---|---|---|---|
| AE | 40 | $36k–$200k/yr16 of 40 post pay | $200k/yr |
| Sales leadership | 4 | $90k–$120k/yr1 of 4 post pay | $120k/yr |
| Partner sales | 1 | $100k–$120k/yr1 salary | $120k/yr |
Sales roles Sonic Automotive hires for
Click a role to see what the job involves, which companies want it and what it posts for pay everywhere.
Breaking into sales? Read the guides first or see what every company posts for pay.
From the forum
Ask salespeople what Sonic Automotive is like from the inside: comp, quota, the interview loop.
Sonic Automotive: what candidates ask before applying
Is Sonic Automotive a good company to sell for?
A Fortune 500 car and motorcycle retailer with more than 100 dealerships, hiring commissioned showroom sellers across EchoPark, its franchised stores and powersports.
Is Sonic Automotive still an active employer?
Yes. A Fortune 500 car and motorcycle retailer with more than 100 dealerships, hiring commissioned showroom sellers across EchoPark, its franchised stores and powersports. How its pay is structured: Floor sellers earn uncapped commission on top of a guaranteed base or a draw, e-sales agents hourly pay plus commission and managers a pay plan with a production bonus, and the postings name medical, dental and vision cover, a 401(k) match (4% at EchoPark), paid time off and employee pricing on vehicles.
What does a sales job at Sonic Automotive pay?
Stated per posting. Most floor postings print a yearly earnings band, not a base: $60,000 to $150,000 at EchoPark in Grand Prairie on a guaranteed base with uncapped commission, $50,000 to $180,000 on a draw plus commission at Frontier Leasing and Sales in Coeur d'Alene, and $50,000 to $95,000 for Harley-Davidson sales associates in Houston and San Diego. Sales managers show $90,000 to $120,000 plus at Space Coast Harley-Davidson, e-sales agents are paid hourly plus commission ($66,000 to $80,000 a year in Denver), and a Coeur d'Alene parts counter seat pays $18 an hour. Tactical Fleet, Jordan Lexus, BMW of Fairfax, Treasure Coast Harley-Davidson, two Team Mancuso stores and the parts-and-labor and apparel postings name no figure.
Is selling for Sonic Automotive worth it?
Posted pay at Sonic Automotive: Stated per posting (stated by the company). Consumer goods sales suit reps who enjoy negotiating with buyers, reading store and menu data, and running promotions on a calendar.
How is Sonic Automotive's sales comp put together?
Floor sellers earn uncapped commission on top of a guaranteed base or a draw, e-sales agents hourly pay plus commission and managers a pay plan with a production bonus, and the postings name medical, dental and vision cover, a 401(k) match (4% at EchoPark), paid time off and employee pricing on vehicles.
Where are Sonic Automotive's sales roles based?
US only: Texas (Houston, Stafford, La Marque, Plano, Grand Prairie, San Antonio, New Braunfels, Temple, Vernon, Greenville, Paris, Mount Pleasant), North Carolina (Charlotte, Cary, Greensboro), Florida (Orlando, Stuart, Palm Bay), Georgia (Duluth, Conyers), Colorado (Centennial, Colorado Springs, Denver), Idaho (Coeur d'Alene, Kellogg), Birmingham, Alabama, California (San Diego, Roseville), Fallston, Maryland, Fairfax, Virginia, Las Vegas, Avondale, Arizona, Chesterfield, Missouri and Mishawaka, Indiana.
Weigh Sonic Automotive against
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Stated per postingStated by the company
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Stated per postingStated by the companyCompanies are listed by what an application there is worth to you, and one that pays us a fee for hires sent from here gets a lift in that order; the fee never touches the base or OTE a company offers.