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Equipment Sales Representative

ASCO Equipment logoASCO EquipmentManor, United States, AustinListed 3mo ago
Apply on ASCO Equipment (shows the role here)Before you apply: what we know about ASCO Equipment

The posting

At ASCO, our motto is "We're On It" – ready to serve, sell, and solve construction equipment challenges for our customers. We’re seeking an ambitious Equipment Sales Representative to build strong customer relationships, provide tailored equipment solutions, and drive revenue growth. Join our team and be part of a family-owned and operated legacy built on exceptional service and continuous growth for over 65 years.

Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team. ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

Key Responsibilities

  • Be the go-to resource for customers, addressing their needs with creative problem-solving and follow-through
  • Build strong, long-term customer relationships within your territory to deliver solutions
  • Represent the ASCO brand with professionalism, enthusiasm, and a customer-first attitude (We’re On It!)
  • Proactively identify sales opportunities through outreach and follow-upEducate customers on equipment through product presentations/demos
  • Use CRM tools to document and manage sales activities, ensuring timely follow-up and excellent customer satisfaction
  • Work closely with Sales Managers and support teams to ensure seamless order fulfillment and delivery
  • Stay up-to-date on equipment and industry knowledge and monitor industry to maintain a competitive edge

Requirements

  • Bachelor's degree or equivalent experience.
  • Proven sales ability and excellent customer relationship skills.
  • Ability to write and speak effectively to individuals and groups.
  • Strong planning, problem-solving and negotiation and organizational skills.
  • Knowledge of construction or heavy equipment preferred.
  • lid computer skills and knowledge of general business software and G-suite platform.
  • Valid driver's license with acceptable driving record.

Benefits

Why Join Team ASCO?

Compensation & Benefits

  • Guaranteed base salary + uncapped commissions
  • Company-provided vehicle
  • 100% paid health insurance, 401(k) + profit sharing, and paid holidays

Unique Perks

  • ACE Program: Education Assistance for employees' children pursuing higher education
  • Opportunities for career growth and professional development
  • The ability to represent Hitachi Construction Equipment, a leading brand in the industry

Core Values

  • Honor God
  • Develop People
  • Pursue Excellence
  • Grow Profitably

Taken from ASCO Equipment's own posting, last seen live on 2 Nov 2026.

Apply on ASCO Equipment (shows the role here)

The application

Your details, then 8 questions (2 written).

Have readyPhoto (optional)CV (optional)Cover letter (optional)
  1. 1.
    HeadlineShort answer · optional
  2. 2.
    EducationShort answer · optional
  3. 3.
    ExperienceShort answer · optional
  4. 4.
    SummaryWritten answer · optional
  5. 5.
    How is your previous experience relevant to this role?Written answer
  6. 6.
    What would you value your mechanical tools at?Short answer · optional
  7. 7.
    Are you bilingual? If so, please list the additional language.Short answer · optional
  8. 8.
    Do you speak Spanish?Yes or no · optional

From ASCO Equipment's apply page, checked 2 Nov 2026.

About ASCO Equipment

A Texas, Oklahoma and New Mexico dealer that sells, rents and services construction, agriculture, material handling and mining equipment from CASE, Case IH, Hitachi, Bobcat, JCB and other makers to contractors, farms and industrial users.

Pay schedule: Guaranteed base salary plus uncapped commission for equipment, inside and rental reps, a company vehicle for outside reps, fully employer-paid health insurance, a 401(k) with profit sharing and an education fund for employees' children.

ASCO Equipment's sales postings, in full Live feed of ASCO Equipment openings The ASCO Equipment company page

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