Key Account Manager
The posting
Company Description
When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB
The National Key Account Manager is a senior leadership role responsible for developing, implementing, and tracking Red Bull’s sales strategy for major national Off-Premise Customers. This position involves achieving sales, volume, and profitability targets while building and maintaining strong relationships with key accounts. The role requires a hands-on leader and team player who can set clear expectations and objectives, devise a medium-term vision based on customer insights, trends, and opportunities, and take calculated risks to identify and exploit business opportunities. Additionally, the manager must share best practices with colleagues and customers to gain a competitive advantage.
Strategy
Lead & manage the implementation of Red Bull’s commercial strategy at all key customers
Develop short & mid-term customer strategies in line with the overall national sales policy
Implement national price strategies & establish the customer pricing accordingly
Analysis & Planning
Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
Continuously plan sales forecast & prepare trade spend budget to hit profitability targets
Develop annual business & effective promotion plans
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy
Produce excellent conceptual selling decks & establish Red Bull as the category leader
Execution
Conduct & lead yearly negotiation process at key customers
Agree with customer on Red Bull’s Perfect Store concept
Tracking
Continuously track & adjust volume & profitability targets by using existing sales reports
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business
Use the Perfect Store Audit to manage the execution in store effectively
Collaboration
Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Strive for Category Captaincy with key strategic retailers within the energy category
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
Qualifications
University Degree, preferably Economics/Business Administration.
A proven track record of 5-6 years professional experience in Key Account Management &/or Field Force Management, ideally with FMCG/beverage background
Experience in Category Management preferred
Cross-functional experience in Trade Marketing / Consumer Marketing is a plus (not mandatory)
Excellent network of existing contacts & trade relationships
Strategic ability
Commercial acumen
Analytical skills
Negotiation experience
Taken from Red Bull's own posting, last seen live on 1 Nov 2026.
About Red Bull
Red Bull energy drinks, sold to supermarkets, convenience stores, bars, clubs, restaurants, gyms, campuses and online retailers through its own US distribution company and partner distributors, plus sponsorship around its sports teams.
Pay schedule: US sellers get a base salary plus cash incentives and merchandisers an hourly wage; route jobs require a driver's license and a DOT medical card, merchandisers drive their own insured car, and Japan adds a defined contribution pension worth 6.5% of monthly base.
Good at growing the accounts you inherit?
Hiring managers ask us for sellers with a certain segment, territory or track record. Fill in one profile, and when a seat matches it we make the introduction, never without your yes. It costs you nothing.
Red Bull sales openings in your inbox
We look at Red Bull's careers page every hour. Once a week you get its newest sales openings, plus close matches at other companies. Free, and one click stops it.