Sales Director France (M/F/X)
The posting
You don't want to inherit a sales organisation. You want to build one. You start in the region between Paris and Strasbourg and spend the first months in the field yourself: you meet dealers, sign the first customers, and see their first cars sell at auction. Then you hire a team of up to six and take it nationwide.
Location: France, Paris to Strasbourg region - you work independently in the field, with a high share of dealer visits and your onboarding in Berlin.
About us
CarOnSale is the AI-powered platform for B2B used car trading in Europe. Over 40,000 buyers from more than 20 countries trade on our platform, and 85% of inventory is exclusive to us. We connect software, pricing intelligence, logistics and financing in one layer, as the operating system for an entire industry.
Your role
- You own the sales targets for France, first in the region between Paris and Strasbourg, then nationwide.
- In the first months you sell in the field yourself: you meet dealers, sign the first customers, and take them through their first sales on the platform.
- You hire and lead a team of up to six sales reps (field and inside sales) and steer them on clear KPIs.
- You work with the teams of our French partner to bring the dealers in their network onto CarOnSale.
- You connect the French market with our teams in Berlin (Product, Operations, Marketing): you bring in what French dealers need and explain our processes to your customers.
- You set up clean processes from day one: customer onboarding, KYC and opportunity management in Salesforce.
- You represent CarOnSale at trade fairs, in trade media, and at industry events.
What you bring
- At least three years of disciplinary leadership of a sales team, with people of very different profiles
- A background in French automotive retail, ideally as a site manager, dealership director, or sales director in a dealer group
- A strong network among French dealers and used-car professionals
- Working knowledge of the French used-car market: registration, taxation, and regulation
- You like building from scratch, and you have the resilience and patience a market launch needs
- French at C2 level, English at B2 level or above for working with our teams in Berlin
- Driving license (category B) and willingness to travel regularly
Nice to have
- Experience in B2B used-car trading or online vehicle auctions
- Experience opening a new market or working in a start-up
- Hands-on experience with Salesforce
- German
What we offer
- Fixed salary plus variable compensation
- Company car
- Laptop and mobile phone
- Thorough onboarding in Berlin and in the field
- The chance to build CarOnSale's French business from the first customer
- An international, diverse team
Taken from CarOnSale's own posting, last seen live on 2 Nov 2026.
The application
Your details and CV, then 2 questions.
- 1.When could you start with us?Short answer
- 2.How would your OTE salary expectations split into fixed and variable pay?Short answer
From CarOnSale's apply page, checked 2 Nov 2026.
About CarOnSale
A Berlin-based online wholesale market where dealerships, carmakers and fleets auction used cars to more than 40,000 trade buyers in over 20 countries, with valuation software, transport and dealer financing sold alongside.
Pay schedule: Salaried, with an uncapped bonus for German field reps, fixed plus variable pay for the French director, a private-use company car in the field, virtual stock options on the German roles, 28 days of leave and a 20 percent employer top-up to the company pension.
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