Aftermarket Sales Associate

Join the Carolina Cat Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we’ve supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that’s built to last.

We’re looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we’re committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

The Aftermarket Sales Associate is responsible for supporting all retail aftermarket sales, customer engagement, and administrative activities for parts and service customers within an assigned branch territory. The Aftermarket Sales Associate leads by example on the phones by demonstrating strong Customer Service, Product Knowledge, Sales Engagement, and Professionalism. These duties include, but are not limited to, assisting customers with parts and service selection, providing accurate pricing and quotes, supporting online and e-commerce orders, managing leads, and keeping customer and equipment information accurate.

The role includes providing support and collaboration with fellow Sales Representatives, Branch personnel, and rental representatives while continuing to strengthen relationships between the Aftermarket Sales team, Retail Sales Associates, Outside Sales teams, Rental, Parts and Service departments, and other business disciplines within the dealership. The Aftermarket Sales Associate plays a key role in delivering a consistent aftermarket experience for small accounts, driving customer loyalty, identifying sales opportunities, and supporting the overall growth of Carolina Cat’s aftermarket business. This is a phone and email based role, and it is the entry point to the Product Support sales career path, with the opportunity to advance to Inside Sales Representative.

Essential Functions

• Deliver exceptional customer experience for all aftermarket retail customers
• Grow aftermarket market share and new customer acquisition
• Maintain accurate customer, account, and fleet information
• Drive undercarriage and value-add service solution sales
• Support parts.cat.com adoption and customer solution selling
• Maintain accurate documentation and sales funnel management
• Serve as the primary point of contact for inbound and outbound aftermarket customers
• Provide professional consultation to understand customer job applications and equipment needs
• Recommend parts, undercarriage, service solutions, and support products
• Deliver timely and accurate pricing and quotes
• Provide digital walkthroughs of parts.cat.com and self-service tools when required
• Ensure customers receive consistent follow-up throughout the buying process

Sales Development & Lead Management

• Own and manage a defined portfolio of small customer and prospect accounts
• Generate new business through cold calling, prospecting, and local market engagement
• Own and close inbound and outbound leads from receipt through close, including Caterpillar-generated and dealer-generated leads
• Respond to leads within established response-time standards
• Work assigned lead sources consistently, including digital activity, inspection results, equipment-condition alerts, warranty and financing expirations, and marketing campaign responses
• Maintain consistent follow-up cadence through the sales funnel
• Document customer interactions, quotes, and opportunity status in the CRM
• Support promotional campaigns and aftermarket sales initiatives
• Collaborate with Product Support Sales Representatives and Inside Sales Representatives for account development and customer transitions

Fleet Data & Order Management

• Capture and maintain accurate fleet information, including equipment make, model, serial number, hours, ownership status, and application
• Use fleet and account information to identify equipment needs, service opportunities, and potential risks
• Act on equipment-condition alerts and fault-code notifications by contacting customers and recommending service solutions
• Monitor parts availability and communicate stocking needs
• Ensure pricing accuracy and quote consistency
• Coordinate with Parts and Service to keep orders, deliveries, and scheduled work on track

Cross-Functional Collaboration

• Work closely with Branch Operations, Rental, Parts, Service, and Machine Sales teams
• Support customer onboarding and ownership experience, including parts.cat.com account setup
• Schedule qualified inspections and follow recommendations and quotes through completion
• Assist in local marketing events, open houses, and customer engagement activities
• Support dealership aftermarket strategy and consistency initiatives

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Education and/or Experience

• High school diploma or equivalent required
• Equipment industry, parts, service, retail sales, or construction industry experience preferred
• Prior customer-facing or sales experience preferred
• Phone-based sales or call center experience preferred
• Valid driver’s license required

Required Competencies

• Customer Focus: Demonstrates strong commitment to customer satisfaction and relationship development.
• Sales & Business Development: Ability to identify opportunities, recommend solutions, and close sales.
• Communication Skills: Effectively communicates technical product knowledge, pricing, and digital tools.
• Organization & Time Management: Manages multiple customer opportunities and responsibilities efficiently, and keeps CRM and fleet data accurate.
• Product & Industry Knowledge: Develops working knowledge of Caterpillar parts, undercarriage, service offerings, and job applications.
• Initiative & Self-Motivation: Proactively pursues new business and sales growth opportunities.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We’re committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

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