Sales Team Lead

PINECA GROUP is a leading online brand of prefabricated wooden buildings, delivering high-quality wood living solutions to thousands of customers across Europe each year. Founded in Lithuania and operating in 11 countries, we are recognised for our craftsmanship, exceptional customer care, and an extensive product portfolio ranging from compact, traditional structures to premium, upscale solutions.

With over 20 years of craftsmanship, modern design practices and a customer-centric mindset, we guide and support our clients through every stage of their project – with honesty, precision and a genuine commitment to helping them realise their vision.

WHAT WE ARE LOOKING FOR

We are seeking an experienced Sales Team Lead to take ownership of one of our international Sales team. In this role, you will be responsible for driving team performance, managing pipeline health, and ensuring consistent execution across the entire sales funnel. You will play a key role in coaching and developing your team, improving conversion rates, and making data-driven decisions to achieve ambitious revenue targets. We are looking for a proactive, growth-minded leader who can motivate people, drive results, and ensure operational excellence.

Sales Performance & Execution

• Monitor daily sales performance and key KPIs (e.g., conversion rates, AOV, activity levels).
• Own and manage pipeline health, ensuring strong coverage and conversion across all funnel stages.
• Drive consistent execution of the sales process and ensure adherence to defined standards.
• Ensure timely follow-ups and high-quality lead management within CRM (data accuracy, activity tracking).

Team Leadership & Development

• Lead, coach, and develop a team of 7+ sales representatives to achieve individual and team targets.
• Conduct regular 1:1s, performance reviews, and call evaluations to improve team effectiveness.
• Identify performance gaps and implement corrective actions, training plans, and continuous development initiatives.
• Build and scale the team through recruitment, onboarding, and ongoing coaching.

Data-Driven Decision Making

• Analyse sales data and performance metrics to identify trends, generate insights, and drive improvements.
• Use data to inform decision-making, optimise performance, and implement effective changes.

Cross-Functional Collaboration

• Collaborate closely with Marketing and other departments to improve lead quality and conversion.
• Contribute to forecasting, planning, and achievement of revenue targets.

Market & Business Contribution

• Identify opportunities to improve sales processes, customer experience, and overall business performance.
• Support long-term planning and commercial optimisation across key markets.

WHAT YOU NEED TO SUCCEED

• Proven leadership experience managing sales teams of 5 or more (strong advantage for experience in high-volume B2C lead environments).
• Strong track record in sales, logistics, or similar fast-paced environments.
• Strong sales mindset with excellent communication, coaching, and people-development skills.
• Solid understanding of inbound and outbound sales, ideally within a B2C environment.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Ability to thrive in a fast-paced, dynamic environment and act effectively under uncertainty.
• High level of ownership, motivation, and results orientation.
• Experience implementing change and driving improvements based on data.
• Fluency in English and Lithuanian (spoken and written). Additional languages would be considered as an advantage.
• Experience working with German or Spanish markets would be considered as an advantage as well.

WHAT'S IN IT FOR YOU?

• Competitive salary: EUR 3,300 - 4,800 gross per month based on your skills and experience + quarterly bonus based on team performance.
• Hybrid working model: work from the office Monday to Wednesday, and enjoy the flexibility to work from home the rest of the week.
• Private health insurance: additional health coverage for your well-being.
• Sports budget: yearly support for physical activities and wellness.
• Learning budget: annual allowance for training and professional development.
• Empowering culture: a work environment built on respect, autonomy, and collaboration.
• Team events: regular team-building activities and company gatherings.
• Annual team trip abroad: we celebrate our achievements with an unforgettable company trip.

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