Guide · 6 minutes
What it costs to hire a salesperson: posted pay, recruiter fees and the other costs, seat by seat
Written by Yuma Heymans, Founder & CEO of SalesJobs.Now.
Yuma runs SalesJobs.Now out of San Francisco. Recruiting is familiar ground: Yuma also co-founded HeroHunt.ai, a platform that uses AI to find and reach candidates.
Hiring a salesperson costs two things that a budget usually counts separately: the pay the seat must offer to win a candidate, and the cost of finding them. On this board, US employers post a median of $127,500 a year for account executives, $75,000 for sales development reps and $190,000 for sales engineers. A contingency recruiter's fee is commonly 20% to 25% of first-year pay, which puts a typical account executive hire at $25,500 to $31,875 in fees on top of the salary. This guide gives the posted pay and the usual fee for each kind of seat, what else adds to the cost, and how to spend less on finding the person.
The pay figures come from 19,000 open sales roles open to US candidates on this board on 2 November 2026, read from 1,480 employers' own hiring systems; 70% stated pay. Every figure is the midpoint of each posting's own range on a full year's scale (base or on-target earnings, as the posting states it), one per posting after repeats of the same title at the same company are merged, and the median across the US postings. These are the offers a candidate weighs yours against.
Contents
- Pay and finder's fee by seat
- What a recruiter's fee is calculated on
- The other costs of a sales hire
- How competitive the seat is
- Spending less on finding the person
- How these figures were counted
- Quick answers
1. Pay and finder's fee by seat
| Seat | Median posted pay (US) | Middle half | Fee at 20% | Fee at 25% |
|---|---|---|---|---|
| Sales development rep (SDR, BDR) | $75,000 | $59,500 to $95,000 | $15,000 | $18,750 |
| Account executive | $127,500 | $82,500 to $180,000 | $25,500 | $31,875 |
| Account executive titled enterprise or strategic | $188,625 | $150,000 to $300,000 | $37,725 | $47,156 |
| Account manager | $135,000 | $100,000 to $177,031 | $27,000 | $33,750 |
| Customer success manager | $142,500 | $114,739 to $177,500 | $28,500 | $35,625 |
| Sales engineer | $190,000 | $150,000 to $235,000 | $38,000 | $47,500 |
| Partner and channel manager | $180,000 | $135,000 to $225,000 | $36,000 | $45,000 |
| Sales manager or director | $170,000 | $134,000 to $217,500 | $34,000 | $42,500 |
| Vice president of sales | $244,211 | $193,125 to $336,138 | $48,842 | $61,053 |
The fee columns apply the commonly cited contingency range to the median posted pay; a fee quoted on base alone, or a different percentage, changes them. The guide Sales compensation benchmarks breaks the pay down further by seat, industry and city.
2. What a recruiter's fee is calculated on
- The percentage. Contingency recruiters, paid only when a hire starts, commonly charge 20% to 25% of first-year pay, with reported ranges from about 18% to 30% for sales roles; retained searches for sales leaders are usually priced higher and paid in stages.
- The base it applies to. Some agreements apply the percentage to base salary, others to first-year cash including on-target commission. For a seat with a 50:50 split, the second can double the fee, so read which one the agreement names.
- The guarantee. Most agreements refund or replace if the hire leaves within a set period; check its length and whether it is a refund or a replacement.
3. The other costs of a sales hire
- Ramp. A new account executive rarely carries a full quota in the first months, so many plans pay a guaranteed or reduced-quota commission while the seat ramps. Budget the gap between the pay and the revenue in those months.
- The search itself. Job ads, the hiring team's interview hours and the weeks the seat stays empty all cost money; the sales compensation benchmarks guide counts how long sales roles stay posted.
- A wrong hire. The salary paid until a mis-hire leaves, plus a second search, can be the largest cost of all, which is why screening against the actual brief matters more than the size of the candidate list.
4. How competitive the seat is
On 2 November 2026 the board held 9,291 open US account executive roles, 1,964 account manager roles, 1,690 sales engineering roles and 1,110 sales development roles, at the companies whose hiring systems it reads. A candidate weighing your offer sees these, and 70% of them state their pay. Two things follow:
- State a real range. A posting without pay competes against thousands that show it, and fifteen US jurisdictions now require a range on the posting; the guide Which sales jobs show their pay lists them.
- Price against the market, not last year's offer. The sales pay report and each company's pay page show what comparable seats post today.
5. Spending less on finding the person
- Write the brief first: segment and deal size, quota, territory, base and on-target earnings, and how many seats. It narrows the search before anyone is approached.
- Count the pool before paying for a search: how many sellers with the profile exist where you hire, and what competing postings offer them.
- Pay per accepted hire, not per candidate: the cost then falls only on the person who joins.
For a plan for one hire (the offer, the profile, the pay plan and the interview loop), see the guide for the seat: SDR, account executive, account manager, customer success manager, sales engineer, partner or channel manager, revenue operations, or sales manager, director or VP.
That is how SalesJobs.Now sources for hiring teams: send a brief, and we count how many reps fit it and what competing postings offer, approach the ones who match, and introduce only those who said yes to your seat. The brief, the pool count and the shortlist cost nothing, and the fee is quoted per search before it begins and charged only for candidates you accept. The candidate sourcing page explains the process.
6. How these figures were counted
- The pay: every open sales role on this board on 2 November 2026 open to US candidates (19,000 roles), the midpoint of each posting's own range on a full year's scale, one per posting after repeats of the same title at the same company are merged, and the median across the US postings of each seat. "Up to" figures are left out. Enterprise account executives are account executive roles whose title names enterprise or strategic; managers and directors those whose title names a sales manager or director; vice presidents those whose title names a vice president or chief revenue officer of sales, revenue, business development, partnerships or channel.
- The fees: the median posted pay multiplied by 20% and by 25%, the commonly cited contingency range, which recruiters' own published figures put at about 18% to 30% for sales roles.
7. Quick answers
How much does it cost to hire a salesperson? For a US account executive, the median posted pay on this board is $127,500 a year (2 November 2026), and a contingency recruiter's fee of 20% to 25% of first-year pay adds $25,500 to $31,875.
How much does it cost to hire an SDR? SDR and BDR postings state a median of $75,000, so a 20% to 25% fee is $15,000 to $18,750.
What do sales recruiters charge? Contingency recruiters commonly charge 20% to 25% of first-year pay, with reported ranges of about 18% to 30% for sales roles; check whether the fee applies to base salary or to on-target earnings.
How do I lower the cost of a sales hire? Write a precise brief, post a real pay range, count the candidate pool before paying for a search, and pay only for the hire you accept.
Where can I see what other companies pay salespeople? The sales pay report shows posted base and on-target pay by seat, updated as postings change.