Commercial Manager Spirits

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments - from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Role

The Country Manager role holds primary accountability for achieving Net Sales Value (NSV) and Operating Profit, driving Market Share (MS), executing competitive strategies, and overseeing key commercial initiatives at the regional level. Collaborating closely with the Head of Commercial, this role spearheads market execution, monitoring, and reporting, aligning with strategic priorities, and building winning partnerships with customers and distributors

Top Accountabilities

• Own the commercial performance and P&L delivery of assigned markets, ensuring achievement of business targets.
• Lead annual planning and joint business planning processes with distributor partners.
• Build strong relationships with distributors, customers and key stakeholders to identify growth opportunities and drive market performance.
• Monitor and evaluate commercial execution through regular business reviews, performance analysis and market visits.
• Drive excellence in execution, measurement and optimization across commercial and marketing activities.
• Ensure compliance with company policies, governance standards and responsible marketing practices.
• Partner with regional and cross-functional teams to deliver sustainable growth and outstanding business results.

About You

• 5+ years commercial experience with P&L ownership, a plus is experience in another function, e.g., Finance, Marketing, Strategy
• Capable of working within a virtual team and cross-functionally.
• Capable of working with a high sense of initiative and ownership, being self-sufficient and independent.
• Cross-cultural experience is an advantage.
• Developing market experience is an advantage.
• Master’s degree is an advantage.
• Fluent in spoken and written English.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.

Worker Type

Regular

Primary Location

Prague

Job Posting Start Date

2026-09-04