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Partner sales

Partnerships Associate Principal

Via logoVia$64,834–$87,500/yrNew York, NYListed 3d ago
Apply on Via (shows the role here)Before you apply: what we know about Via

Taken at the midpoint of its range, $76,167/yr, this role pays less than the middle Partner, Channel & Alliances opening on the board today ($175k/yr); the usual band for that kind of seat is $135k–$317k/yr.

The posting

Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted

Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions.

Salary: $64,834 to $87,500

Requirements:Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted.

Contact:Sharon Lee, SVP, People Operations

Via Transportation, Inc.

114 5th Avenue, 17th Floor

New York, NY, 20022

(888) 501-7511

[email protected]

Via is an equal opportunity employer.

Taken from Via's own posting, last seen live on 1 Nov 2026.

Apply on Via (shows the role here)

About Via

Software and turnkey operations for public transport (microtransit, paratransit, student transit, Remix planning and scheduling, the Citymapper app), sold to cities, transit agencies and operators, school districts, universities, employers and health providers.

Pay schedule: Base salary with variable pay and equity on most commercial seats (a stated bonus target on the AI Labs development roles), and in the US health, dental and vision cover, a matched 401(k), fully paid parental leave and 20 days of paid time off.

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