Area Sales Manager - Cleaning Workspace Safety

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Job Purpose / Role Summary

The role is responsible for driving sales growth and business development for the Cleaning Workspace Safety Vertical in North India. The incumbent will promote a differentiated brand experience across Facility Management (FM) companies, Building Service Contractors, QSRs, Hotels, and Commercial Properties by engaging stakeholders across the project lifecycle - from specification and tendering to application, daily cleaning, and maintenance.

The role focuses on specification selling, channel expansion, key account management, and execution excellence, while delivering sustainable, high‑quality solutions in floor care, surface care, aesthetics, and safety.

1. Specification & Concept Selling

• Work closely with FM companies, QSRs, consultants, and end customers to drive incorporation of company specifications into annual tenders and contracts.
• Map and influence key stakeholders and decision-makers across customer organizations.
• Track competitive activity and develop counter‑strategies.
• Identify and align segment partners to ensure correct product specification and quotation.
• Develop pricing and margin strategies across channel levels.

2. Coverage & Channel Expansion

• Expand market presence in Tier‑B and upcountry cities across North India.
• Identify, appoint, and onboard new distributors and resellers in state capitals, major cities, and tourist hubs.
• Strengthen distributor capability and ensure alignment with business goals.

3. Sales Execution & Operations

• Own end‑to‑end sales execution for floor care and surface care solutions in the North region.
• Lead sales planning, forecasting, order management, billing, and payment collections.
• Track inventory levels and ensure issue resolution for smooth customer experience.
• Consistently deliver and exceed sales and collection targets .

4. Pipeline & CRM Management

• Manage sales pipeline using SFDC (Salesforce) : Account, Lead, and Opportunity management
• Revenue schedule creation
• Call logging and activity tracking
• Ensure data accuracy and strong funnel visibility.

5. Cross‑Functional Collaboration

• Partner with Marketing and Technical teams to: Execute campaigns and lead‑generation programs
• Convert leads into qualified opportunities and sales
• Plan and deliver technical training and product demonstrations
• Drive value selling by articulating product features, advantages, and benefits (FAB).
• Identify new applications, segments, and product opportunities to drive growth.

Required Skills

• Strong B2B sales and business development capability
• Specification selling and concept selling expertise
• Channel management (dealer/distributor handling)
• Key account management
• CRM proficiency (SFDC mandatory)
• Commercial acumen and pricing strategy
• Stakeholder influencing and negotiation skills

Preferred Skills

• Experience working with Facility Management companies, Building Service Contractors, QSRs, Hotels, or Commercial Real Estate
• Ability to conduct seminars, workshops, and large-scale product demonstrations
• Experience launching new products or opening new market segments

Education Qualification

• MBA (Sales / Marketing or equivalent)

Experience Required

• 5–7 years of relevant experience in core B2B sales
• Proven track record in driving regional sales growth
• Hands-on experience in distributor and reseller management

Key Competencies

• Strategic thinking and execution excellence
• Customer-centric and solution-oriented mindset
• Strong communication and presentation skills
• Analytical ability to identify customer pain points
• Collaboration and cross-functional leadership
• High ownership and result orientation

Industry Background (Preferred)

• Cleaning & Hygiene Solutions
• Facility Management Services
• Building Services / Commercial Property Solutions
• Floor Care, Surface Care, Safety, or Industrial Solutions

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