Business Development Associate (Freshers)

Company Description

Playto Labs is a startup by IIT Kanpur alumni working to make kids future-ready through innovative curriculum and hardware kits.

We are pioneers in developing next-gen STEM and Robotics toys, games, and curriculum. Our products stand out as they enable kids to acquire future-ready skills through play, a unique approach in the market.

Playto Labs is building world-class products from India and has customers in 38 countries.

The current core team at Playto Labs has earlier built Skyfi Labs, where they developed 100+ experiential learning products for UG level students, authored papers in experiential learning and won awards. Those products have paying customers from 67 countries and are rated 4.6+/5 on Google and FB with 1000+ reviews. With such a background, the team is now working on building highly engaging learning-by-doing products for kids. Playto Labs has raised funding from some amazing angel investors who have successfully built and exited startups. Many of them are our customers too and love our products for their kids!

Job Description

We are seeking a motivated fresher to join our Business Development team as a Pre-sales Associate. In this entry-level role, you will support the sales cycle by researching prospects, qualifying leads, preparing proposals, and assisting in client demos. This is a great opportunity to learn sales strategies, client engagement, and business tools while working alongside experienced professionals.

Key Responsibilities

● Qualify leads by initial outreach via calls, emails, and social media to understand client needs.

● Assist in scheduling demos, client meetings, and follow-ups to support the sales team.

● Track leads and opportunities in CRM systems.

● Collaboration with product team and team lead to gather information for client queries.

● Participate in team meetings to learn sales techniques and market trends.

● Achieve weekly/monthly targets for lead generation and outreach.

Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or any related field.
• Only 2024, 2025, and 2026 graduates are eligible to apply.
• Freshers only – candidates who are passionate about starting and building a career in Business Development.
• Strong verbal communication skills in English.
• Enthusiastic, proactive learner with excellent time management and a results-driven mindset.
• No prior work experience required – comprehensive training will be provided.
• Comfortable working with the international (US) market.
• Willing to learn, adapt, and grow in a fast-paced sales environment.