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Sales leadership

Director of Wholesale Sales

Squishable logoSquishable$140,000–$192,000/yrNew York, New York, United StatesListed 4mo ago

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The posting

Squishable is a close-knit team of designers, artists, pop-culture fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny loft in NYC's Flatiron District and in downtown Washington, DC.

**Job Summary: **The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their focus will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts.

Responsibilities

  • Expanding Squishable’s core business lines while developing and executing strategies to support new product line launches
  • Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management
  • Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs
  • Managing and training Squishable’s independent sales representative teams
  • Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships
  • Managing 10–15 national and international trade shows annually, including attending and representing the company at high-profile shows
  • Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards
  • Working directly with customers in our custom/white-label production business
  • Working in tandem with the product development team to develop new lines and product concepts
  • Other duties as assigned

Skills

  • Wholesale sales experience with specialty toys/gifts or other similar consumer products is required
  • CRM/ERP - Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement
  • Reporting - Experience building actionable reports and presenting KPIs and recommendations to the executive team
  • Microsoft Office Suite - Intermediate Excel and Word
  • Communication - Excellent presentation and communication skills, both written and verbal
  • Flexibility - Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders
  • Self-motivated - Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time

Qualifications

  • Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred
  • A minimum of six years of successful toy/consumer products sales experience managing and selling across all types of accounts
  • Demonstrated experience developing and executing growth strategies, setting measurable goals, and translating strategic objectives into actionable plans that drive business results
  • Experience operating either internationally directly or through international distribution agreements is preferred, but not required

Salary Range: $140,000-192,000 in annual total target compensation (base salary + commission)

Location: NYC office; hybrid schedule

**Travel: **Requires up to 50% travel

Benefits & Perks

  • 100% employer-paid health insurance
  • 100% employer-paid short- and long-term disability insurance
  • 100% employer-paid life insurance
  • Affordable vision and dental insurance
  • 18 days of PTO per year, plus 2 floating holidays
  • 401(k) with employer match
  • Generous employee discount (hello, giant plush!)

Squishable.com, Inc. is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and prohibit discrimination and harassment based on race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender, gender identity or expression, age, disability, medical condition, genetic information, marital or familial status, military or veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local law.

Squishable.com, Inc. also provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs and practices, and as otherwise required by applicable law. Applicants who require a reasonable accommodation during the application or hiring process may contact Squishable for assistance.

Squishable.com, Inc. prohibits retaliation against any applicant or employee for exercising rights protected under applicable equal employment opportunity laws.

Squishable.com, Inc. will consider qualified applicants with criminal histories in accordance with applicable federal, state, and local law, including applicable Fair Chance laws.

Read our CCPA disclosure notice.

Taken from Squishable's own posting, last seen live on 14 Nov 2026.

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The application

Your details, then 5 questions.

Have readyCV (optional)Cover letter (optional)
  1. 1.
    Are you legally authorized to work in the United States?Yes or no
  2. 2.
    Will you now or in the future require sponsorship for employment visa status?Yes or no
  3. 3.
    How many years of wholesale sales experience do you have within the toy industry?Pick any: Less than 5 years · 5-7 years · 8-10 years · 10+ years
  4. 4.
    Do you have experience managing a wholesale sales team?Short answer
  5. 5.
    Approximately how many trade shows have you managed or attended annually?Short answer

From Squishable's apply page, checked 13 Nov 2026.

About Squishable

Round plush toys and collectibles of its own design, sold online, in its own pop-up stores in US malls and wholesale to toy, gift, comic and museum shops.

Pay schedule: Squishable pays its store leads, associates and live-selling host by the hour (the host with commission on top) and its wholesale sellers a salary, the director's package set as base plus commission, with dental, vision, a matched 401(k) and an employee discount for regular staff.

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