Director Sales
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The posting
Community
GreenFields of Geneva
Address
0N801 Friendship Way
Geneva, Illinois 60134
Pay Range
$103,500.00-$142,300.00+ Annual
At Lifespace Communities, Our Space is where leadership and opportunity meet. We're looking for an experienced and driven Director of Sales to lead sales and occupancy performance for our Continuing Care Retirement Community (CCRC).
This high-impact role offers exceptional earning potential with a commission target of $80K and a range of $35K to $200K+, based on results. Your success directly drives your income and the growth of our community.
What You’ll Do
- Develop and execute sales & marketing strategies to achieve occupancy and revenue targets.
- Lead, coach, and mentor the sales team to meet activity targets and key performance metrics.
- Drive strong conversion performance across the sales funnel, including: • Inquiry-to-tour conversion • Tour-to-deposit conversion • Deposit-to-move-in conversion
- Achieve personal and team goals for callouts, appointments, tours, presentations, deposits, and move-ins.
- Analyze competitive trends, pricing, market conditions, and lead sources to refine strategies.
- Build trusted relationships with prospective residents, families, and referral partners.
- Collaborate with marketing to optimize lead generation and branding.
- Ensure exceptional customer experience at every stage, from inquiry through move-in.
What You’ll Bring
- Bachelor’s degree in business, marketing, or related field preferred.
- 5 plus years of sales leadership in CCRC/Life Plan communities.
- Demonstrated ability to meet or exceed occupancy and revenue goals.
Why Join Our Space?
- Competitive base salary + commission target of $80K (range $35K to $200K+ based on performance)
- Flexible work schedule based on sales activity
- Competitive medical, dental, and vision coverage
- Professional development and leadership growth opportunities
- Mission-driven culture
If you’re a results-driven leader who thrives on relationships, strategy, and high earning potential, we’d love to welcome you into Our Space. Apply now to become our next Director of Sales.
COMPANY OVERVIEW
Lifespace Communities, headquartered in Dallas, Texas, is one of the nation's largest nonprofit senior living organizations. For over 50 years, we have been dedicated to creating vibrant communities across the country where older adults are empowered to live their aspirations with purpose, independence, and peace of mind. Driven by a commitment to exceptional service, innovation, and meaningful connections, our team members work together to enrich the lives of our residents every day. At Lifespace, you'll find more than a career, you'll find an opportunity to make a lasting impact while growing professionally in a collaborative, mission-driven organization.
Equal Opportunity Employer
Taken from Lifespace Communities's own posting, last seen live on 13 Nov 2026.
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About Lifespace Communities
A Dallas-based nonprofit that runs continuing care retirement communities, selling entrance-fee residences with Life Care and a full continuum of care to older adults and their families.
Pay schedule: Base pay (hourly for sales assistants, an annual salary for counselors and directors) plus an incentive plan paid on results, with medical, dental and vision coverage from the first day, paid time off, a retirement plan with a company match and tuition reimbursement.
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