Skip to content

Sales leadership

Head of Retail Key Accounts

Red Bull logoRed Bull~$94.6k–$239k/yrtypicalSydney, NSW, AustraliaFull-timeListed 1mo ago

The posting

Company Description

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The Head of Retail is responsible for directly leading and managing the Retail team. This role will set and deliver annual sales, expenditure, share, availability, visibility & communication targets for the Grocery, Mass Merchant and Discount Channel. This person will develop strategic priorities and manage initiatives to ensure ongoing business growth across all identified Key Accounts in each channel. This role holds key channel ownership, accountability, and responsibility for the delivery of agreed annual business plan targets. Additionally, this role is also responsible for the training, development and mentoring of five National Account & Business Managers.

ACHIEVEMENT OF KEY RESULTS AND DELIVERABLES

  • Achieve annual budgeting and forecasting targets
  • Develop and deliver the annual Business Plan and agreed targets and assignments set
  • Agree strategic priorities that define the present and the future of brand activation, category sales and distribution
  • Establish strong relationships with key stakeholders (internal and external)
  • Set and measure distribution, ranging, visibility and perfect store targets for responsible channels
  • Develop and implement pricing and promotion strategies

TEAM LEADERSHIP

  • Lead and manage the Retail Key Account Team
  • Stay up to date with market intelligence, know what is going on in the field and channel (finger on the pulse)!
  • To be regarded as a leading and highly respected manager within Red Bull, with continued pursuit of motivating people to exceptional performance
  • Ensures agreed service levels at National, State and customer levels are always met

COLLABORATION

  • Drive a strong working relationship with internal and third-party Field and Category teams
  • Build strong collaboration across our key departments: Marketing, Finance, Operations
  • Implement continuous improvement plans
  • Implement ‘best practice’ initiatives, setting the example at a national level

Qualifications

  • 6-8 years' sales management experience within the Australian FMCG market
  • Strong experience in FMCG Retail channel is essential
  • Advanced negotiation capabilities, with a proven record of terms negotiations
  • Strong technical sales skills: analysis, insights, category management, and forecasting
  • FMCG field management experience is essential
  • A commitment to people management and development with a proven ability to build and develop talent

Additional Information

Thank you recruitment agencies, we will be recruiting this role internally.

You warrant that

  • You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy.
  • You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).
  • All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.

Taken from Red Bull's own posting, last seen live on 3 Nov 2026.

About Red Bull

Red Bull energy drinks, sold to supermarkets, convenience stores, bars, clubs, restaurants, gyms, campuses and online retailers through its own US distribution company and partner distributors, plus sponsorship around its sports teams.

Pay schedule: US sellers get a base salary plus cash incentives and merchandisers an hourly wage; route jobs require a driver's license and a DOT medical card, merchandisers drive their own insured car, and Japan adds a defined contribution pension worth 6.5% of monthly base.

Sales roles close to this one

Leading a sales team right now?

Hiring managers ask us for sellers with a certain segment, territory or track record. Fill in one profile, and when a seat matches it we make the introduction, never without your yes. It costs you nothing.

Build my profile

Red Bull sales openings in your inbox

We look at Red Bull's careers page every hour. Once a week you get its newest sales openings, plus close matches at other companies. Free, and one click stops it.