Rental Sales Representative
The posting
ASCO Equipment has career opportunities for a Sales Representative in the Lubbock, TexasRental Department. The Rental Sales Representative will be responsible for obtaining and building relationships with customers and meeting their equipment needs, while also offering our additional services. The Rental Sales Representative needs to be an ambitious self-starter with a desire for providing solutions in demanding circumstances. The Rental Sales Representative’s primary focus is to proactively increase revenue through exceptional customer service. They will seek out new markets and optimize opportunities to increase profitability aligning with ASCO’s continuous growth plan.
RESPONSIBILITIES
- Establish new business opportunities through sales calls within branch territory.
- Manage pre-planning, post call notes and follow-up actions using CRM tool.
- Educate customers on equipment through product presentations/demos.
- Provide problem resolution, and follow-through to address customers needs.
- Adhere to all safety rules and completing safety training as required.
- Represent ASCO in a positive and professional manner at all times.
Requirements
- Bachelor's degree or equivalent experience.
- Proven sales ability and excellent customer relationship skills.
- Ability to write and speak effectively to individuals and groups.
- Strong planning, problem-solving and negotiation and organizational skills.
- Knowledge of construction or heavy equipment preferred.
- Solid computer skills and knowledge of general business software and G-suite platform.
- Valid driver's license with acceptable driving record.
Compensation & Benefits
- Guaranteed base salary + uncapped commissions
- Company-provided vehicle
- 100% paid health insurance, 401(k) + profit sharing, and paid holidays
- Paid Training & Advancement Opportunities
Unique Perks
- ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education
Our Core Values
- Honor God
- Develop People
- Pursue Excellence
- Grow Profitably
Be Part of Something Bigger
At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.
ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.
Taken from ASCO Equipment's own posting, last seen live on 2 Nov 2026.
The application
Your details, then 8 questions (2 written).
- 1.HeadlineShort answer · optional
- 2.EducationShort answer · optional
- 3.ExperienceShort answer · optional
- 4.SummaryWritten answer · optional
- 5.How is your previous experience relevant to this role?Written answer
- 6.What would you value your mechanical tools at?Short answer · optional
- 7.Are you bilingual? If so, please list the additional language.Short answer · optional
- 8.Do you speak Spanish?Yes or no · optional
From ASCO Equipment's apply page, checked 2 Nov 2026.
About ASCO Equipment
A Texas, Oklahoma and New Mexico dealer that sells, rents and services construction, agriculture, material handling and mining equipment from CASE, Case IH, Hitachi, Bobcat, JCB and other makers to contractors, farms and industrial users.
Pay schedule: Guaranteed base salary plus uncapped commission for equipment, inside and rental reps, a company vehicle for outside reps, fully employer-paid health insurance, a 401(k) with profit sharing and an education fund for employees' children.
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