Senior Associate, GTM Data & AI

An Introduction to Primer

Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform.

Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on.

Watch our showcase >

Read up on our $100m Series C

Learn more about our culture >

Own the semantic layer

Build and maintain the semantic layer and transformation logic behind every GTM dashboard, so reporting is fast, consistent and trusted.

Model Salesforce and GTM data correctly

Write production-grade SQL to clean and model CRM data for reporting and AI, working with RevOps so Salesforce reflects reality.

Build pipelines and close data gaps

Partner with data engineering to build the pipelines and analytic events that fill gaps in our GTM data.

Build models that drive revenue decisions

Partner with RevOps on SQL and Python models for prospect ROI, revenue forecasting, and account health and expansion signals.

Own the GTM data foundation

Set field definitions, naming conventions, tests and data quality standards across the GTM tech stack.

Keep the AI in our BI sharp

Train Omni’s AI layer and build the context that gives Claude and other AI tools accurate, contextually aware answers.

Build GTM AI workflows, with Claude at the core

Use Python, APIs and MCP connectors to build GTM workflows and automations, and assess new AI tools in our stack.

Drive adoption and self-serve data literacy

Partner with GTM Enablement to roll out what you build, so GTM teams explore data in Omni autonomously.

Data modelling

You design reliable, reusable data models, not just dashboards on top of someone else’s.

Semantic layer experience

You’ve built and owned a semantic or metrics layer (Omni, LookML, dbt or similar).

SQL fluency

Joins, CTEs, window functions and optimisation.

Python

For data manipulation, automation and API integration.

CRM data experience

You know how Salesforce (or similar) data is structured, where it goes wrong, and how to model it.

A solid data foundation

3-5 years in analytics engineering, data analytics or revenue operations.

An AI-forward mindset

You share our ethos of embedding AI into how work gets done.

Clear communicator with high autonomy

You explain data to non-technical stakeholders, spot the opportunity, and go build it.

✅ Nice to have

• Hands-on AI experience: LLM workflows, APIs, MCP
• Self-serve adoption or enablement experience
• dbt, Snowflake or similar tooling
• Omni or a comparable BI tool
• Payments, fintech or B2B SaaS experience

✅ A typical interview process

• An initial intro call with a Talent Partner
• An interview with the Hiring Manager
• Challenge Stage - Contextualised to the role
• A final, values-alignment interview

What's the culture like at Primer?

We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants.

We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities.

The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone.

Our benefits

🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Flexible holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits ( depending on location)

Don’t meet every single requirement?

At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles.

Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.

Where you can sell from

Fully remote, for people based in United Kingdom.