Tilray Brands

About Tilray Brands

On Tilray's board the US sales openings are beer jobs: its Tilray Beer division sells brewery brands it owns (SweetWater, Terrapin, Breckenridge, Shock Top, 10 Barrel, Blue Point, Montauk, Alpine, Green Flash, Redhook and Widmer Brothers among them) through beer distributors into bars, restaurants and stores. A field sales representative works one market, such as the Bay Area, LA County or Idaho, calling on on-premise and off-premise accounts and driving the distributor's annual business plan for volume, retail distribution, events and promotions. Area sales managers sit a level up across multi-state patches (Alabama, Mississippi and the Florida panhandle, or Tennessee and Virginia), where they run wholesaler scorecards and monthly business reviews, track depletions, distribution and point-of-sale standards against goals, manage in-market budgets and judge the return on wholesaler incentives. The Canadian cannabis side hires differently: a Toronto senior manager for medical sales, strategy and marketing owns patient growth for Tilray Medical, runs the commercial side of its HelloMD virtual clinic and manages relationships with clinics, practitioners, pharmacists, unions and insurers under Cannabis Act promotion limits. A sales-titled posting, an event sales manager at 10 Barrel in Bend, Oregon, is banquet operations (setting rooms, running events to the banquet event orders and leading service staff) rather than selling.