Account Executive, Commercial (EMEA)
The posting
fal is the generative media ecosystem powering the next generation of AI products. We build the infrastructure, tools, and model access that teams need to move from idea to production, and do it at scale without compromise. For developers and enterprises, fal is the foundation that makes generative media not just possible, but practical: a unified platform where high-performance inference, orchestration, and observability come together to unlock new categories of AI-native products.
As generative media reshapes industries across a market projected to grow by hundreds of billions over the next decade, fal is becoming the ecosystem that ambitious teams build on.
About the role
We're building our first EMEA sales team in Istanbul. As an Account Executive, you'll own new business across EMEA, from fast-moving AI startups to large media, gaming, e-commerce and advertising companies. You'll run the full cycle, from first conversation to signed contract, and help shape how fal goes to market in the region.
Location: Istanbul, Turkey (remote, full-time contractor)
Territory: Europe, Middle East & Africa
What you'll do
- Own the full sales cycle for EMEA new business: prospecting, discovery, technical demos, pricing, negotiation and close.
- Build pipeline across the region with SDRs and marketing, prioritising high-potential markets (UK, DACH, France, Nordics, Benelux, Middle East, Turkey).
- Sell consumption-based and committed-spend deals to buyers ranging from founders and engineering leads to heads of product and procurement.
- Lead European procurement, security and legal reviews (GDPR, DPAs, data residency questions) with our legal and security teams.
- Partner with solutions engineering on demos, proofs of concept and onboarding so new customers reach production fast.
- Keep Salesforce current and forecast accurately; work SF overlap hours with US-based teams.
- Bring regional market and customer feedback back to product and leadership.
What we're looking for
- 3+ years of B2B SaaS, cloud or developer-tool sales, with a record of closing new logos and hitting quota.
- Experience selling into multiple EMEA countries; comfortable owning both small, fast deals and larger multi-stakeholder ones.
- Ability to explain technical, API-based products to engineers and business buyers alike.
- Strong negotiation skills, including European contracting and procurement norms.
- Professional fluency in English. Turkish, German, French or Arabic is a plus.
- Salesforce proficiency; experience with Gong, Apollo or similar.
- Genuine interest in generative AI and a drive to build in a fast-paced, early team.
Nice to have
- Experience at an AI, inference, cloud or developer-platform company.
- Experience selling usage-based pricing.
- Prior experience as an early hire in a new region.
Tools you'll use: Salesforce, Slack, Gong, Apollo.
What we offer
- Competitive cash compensation, paid in USD
- Equity
- Regular travel to customers across EMEA and to our San Francisco HQ, expenses covered
- Team events and offsites
- Interesting, challenging work with a lot of room to grow
U.S. EQUAL EMPLOYMENT OPPORTUNITY INFORMATION
fal provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other classification protected by applicable law.
Where you can sell from
Fully remote, for people based in Türkiye.
Taken from fal's own posting, last seen live on 2 Nov 2026.
The application
Your details, CV, LinkedIn and GitHub, then 2 questions.
- 1.This role is remote based in Istanbul, Turkey. Are you located and willing to work remotely in Istanbul?Yes or no
- 2.Why are you interested in working at fal?Short answer
From fal's apply page, checked 2 Nov 2026.
About fal
Sells API access to more than 1,500 image, video, audio and 3D models, serverless inference and GPU training clusters to developers and companies building generative media products.
Pay schedule: Base plus variable quoted as OTE (80/20 for the SDR and BDR seats), equity named in every sales posting, US health, dental and vision cover, and visa sponsorship with relocation help on several San Francisco seats; the Istanbul sellers are full-time contractors paid in US dollars.
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