Director of Sales
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The posting
Compensation Type
Yearly
Highgate Hotels
Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com
Location
Ace Hotel is a collection of individuals held together by an affinity for the soulful. We are not here to reinvent the hotel, but to readdress its conventions to keep them fresh, energized, human. We believe that hospitality is compassion, that it is not servility but genuine concern for others’ well-being. We like the stories that come with things and think that wherever you are, you should feel like you’re there. Work can be a beautiful thing when done beautifully, and it’s a lot more fun done together than apart. This, more than anything else, is why people want to sleep with us.
Overview
The Director of Sales is primarily responsible for leading & driving top line revenue strategy for traditional sales related segments to include group, volume transient & catering. The individual is additionally responsible for staying ahead of market trends, market share movement and ongoing competitive hotel analysis, while directing the property sales teams (rooms & catering) to insure budgeted revenues are met or exceeded.
Responsibilities
- Responsible for leading & driving top line revenue for traditional sales segments to include group, volume transient, business transient and consortia and event meetings.
- Assesses & reacts to market trends, market share & the competitive hotel environment.
- Act as the hotel’s voice of the customer and communicate key issues/concerns at all levels of the organization.
- Fluent in reading/assimilating/using Smith Travel Research data, financial P&L, mix of sales, forecasting, group pace/position & a wide array of traditional hotel reporting.
- Ability to understand and communicate market trends, demand generators, supply/demand and economic factors affecting hotel performance.
- Conduct comprehensive competitive set reviews, SWOT analysis & keep tabs on new supply.
- Understand GEO source & ability to develop a plan to penetrate the primary markets.
- Develop/implement key segment strategy & managing key accounts (both existing & target).
- Design effective sales deployment schemes & market assignments.
- Develop sales goals designed to achieve budget & market share targets.
- Manage group pace measurement and set sales production goals.
- Manage sales activity & travel schedule.
Qualifications
- Bachelor’s degree preferred
- At least 3 years’ experience as a sales leader, with prior hotel sales experience.
- Experience dealing with/communicating with ownership groups and asset management.
- Proficient in managing/using sales automation (DELPHI) & PMS systems - OPERA Cloud
- Proficient in managing/using Lanyon (must)
- Experience working collaboratively with revenue management.
- Well rounded knowledge of all market segments and channel sources, as well as ability to develop a strategic plan for each.
- Excellent communication and presentation skills.
- Strong interpersonal skills and ability to work in a team environment.
- Ability to direct, lead, train, motivate & drive a direct sales team; and develop a cooperative & competitive team spirit & winning attitude.
- Must be proficient in MS Office including Word, Excel, and Power Point.
- Must be able to multitask and prioritize departmental functions to meet deadlines
Highgate offers the following benefits package for this position
- Medical insurance, dental insurance, vision insurance, life insurance, short-term and long-term disability insurance
- 401(k) Retirement Plan with employer matching contributions
- Paid holidays
- Paid vacation
- Paid sick leave (provided in accordance with applicable law)
- Employee assistance program (EAP)
- Tuition reimbursement
- Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
** **Please click here for additional benefit details for the states of Washington, Colorado, and California.
Posting Date
This job opening was posted on October 20, 2026 and will remain open for at least 75 days.
Taken from Highgate's own posting, last seen live on 14 Nov 2026.
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About Highgate
Manages, develops and invests in branded and independent hotels across North America, Europe, the Caribbean and Latin America, selling rooms, group blocks, meeting space, catering and leisure stays to companies, groups, event hosts and travel advisors.
Pay schedule: Yearly salary for sales managers and directors and hourly pay for summer interns, with no commission or bonus named; benefits include medical, dental, vision, life and disability cover, a matched 401(k), paid holidays, vacation and sick leave, an employee assistance program and tuition reimbursement.
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