Director of Sales

The Director of Sales is responsible for overseeing all sales activities of the hotel, developing business strategies, managing key accounts, and leading the sales team to achieve revenue targets. The role focuses on driving room revenue, meetings and events business, corporate accounts, and long-term partnerships while ensuring alignment with the hotel's overall commercial strategy.

• Develop and implement the hotel's annual sales and revenue strategy.
• Lead, coach, and manage the sales team to achieve individual and departmental targets.
• Identify and secure new business opportunities across corporate, leisure, government, and group segments.
• Maintain and strengthen relationships with key clients, travel agents, and commercial partners.
• Conduct regular market analysis to identify trends, competitor activities, and business opportunities.
• Collaborate with Revenue Management, Marketing, and Operations teams to maximize hotel performance.
• Prepare sales forecasts, budgets, and performance reports for senior management.
• Represent the hotel at industry events, trade shows, networking functions, and client meetings.
• Negotiate contracts and agreements to maximize profitability while maintaining guest satisfaction.
• Ensure compliance with company policies, brand standards, and commercial procedures.
• Bachelor's degree in Business Administration, Marketing, Hospitality Management, or a related field.
• Minimum of 5-7 years of progressive sales experience within the hospitality industry, including at least 2-3 years in a leadership role.
• Proven track record of achieving and exceeding sales and revenue targets.
• Strong knowledge of hotel sales, revenue management, and market segmentation.
• Excellent leadership, communication, negotiation, and presentation skills.
• Ability to analyze market data and develop effective business strategies.
• Proficiency in Microsoft Office and hotel sales systems (TMX, Delphi, Salesforce, or similar CRM platforms).
• Strong relationship-building and customer-service orientation.
• Fluent in English; Arabic language skills are an advantage.
• Ability to work under pressure and manage multiple priorities in a dynamic environment.