Director of Sales & Marketing - Franchise
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The posting
JOB KNOWLEDGE, SKILLS & ABILITIES
The successful candidate must possess the following knowledge, skills, and abilities:
Commercial Expertise
· Strong knowledge of hotel sales, revenue management and commercial strategy.
· Understanding of market segmentation and customer acquisition strategies.
· Knowledge of local, national and international hotel markets.
· Strong understanding of distribution channels and hotel commercial systems.
Leadership
· Ability to lead, develop and inspire high-performing teams.
· Strong coaching and performance management skills.
· Ability to influence stakeholders and drive accountability.
Communication & Negotiation
· Excellent communication and presentation skills.
· Strong negotiation and closing abilities.
· Ability to build trust and long-term client relationships.
Analytical Skills
· Strong financial acumen and commercial awareness.
· Ability to analyze performance data and identify business opportunities.
· Experience with forecasting, budgeting and strategic planning.
Technical Skills
· Delphi FDC or equivalent CRM systems.
· Microsoft Office Suite (Advanced).
· Revenue Management and reporting systems.
· Digital sales and marketing platforms.
Personal Competencies
· Results-oriented.
· Strategic thinker.
· Customer focused.
· Adaptable and resilient.
· Strong organizational skills.
· Ability to manage multiple priorities in a fast-paced environment.
· Collaborative team player with a proactive attitude
QUALIFICATION STANDARDS EDUCATION
· Bachelor's Degree in Hospitality Management, Business Administration, Marketing or a related discipline preferred.
· Postgraduate qualification in Commercial Management, Hotel Management or Business Administration is desirable.
EXPERIENCE
· Minimum 5 years of progressive commercial experience within the hospitality industry.
· Minimum 3 years in a leadership role directing hotel sales teams.
· Demonstrated success in achieving revenue and market share objectives.
· Experience managing corporate, group and MICE segments.
· Previous people-management experience required.
· Hilton experience preferred
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible for compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.
Taken from Hilton's own posting, last seen live on 14 Nov 2026.
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About Hilton
Rooms, meetings, events and catering sold to companies, groups and travelers at its hotels worldwide, under brands such as Hilton, Conrad, DoubleTree, Embassy Suites, Hampton and Waldorf Astoria.
Pay schedule: Hilton pays its hotel sellers a salary with a quarterly bonus incentive on the hotel's results.
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