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Sales leadership

Director Regional Sales - Industrial Distribution

Generac logoGenerac$150,000–$300,000/yrStockton, CA - USAFull-timeListed 5mo ago

Taken at the midpoint of its range, $225,000/yr, this role pays more than the middle Sales Leadership opening on the board today ($198k/yr); the usual band for that kind of seat is $150k–$400k/yr.

The posting

We are Energy Systems, the leader in industrial power solution sales, service, and rentals.

With an ongoing tradition of providing excellent products and outstanding service for our customers, Energy Systems is one of the longest existing Generac Industrial Distributors in the United States. We are a full-service distributor of Generac equipment and solutions providing sales, service and rentals.

We’re looking for a proven sales leader to join us as Director, Regional Sales – Industrial Distribution. In this role, you’ll lead a team of high-performing sales professionals, drive growth across your territory, and build lasting relationships with our distribution partners and customers. If you thrive on developing people, creating strategy, and closing big wins, this is your chance to make a major impact.

Your Impact

As the regional sales leader, you’ll set the tone and direction for success. You’ll be the one inspiring your team to hit - and exceed - ambitious goals, while shaping strategy, improving processes, and ensuring we’re always one step ahead of the competition. Your leadership will fuel both immediate wins and long-term growth for the business.

What You’ll Do

  • Lead and inspire a regional sales team, providing coaching, training, and clear performance expectations
  • Develop and execute sales strategies that deliver consistent revenue growth
  • Set quarterly and annual targets, forecast performance, and ensure your team hits their numbers
  • Join your team on key customer calls, helping advance opportunities and close deals
  • Build strong customer and distributor relationships that drive satisfaction and loyalty
  • Track market trends, analyze competitors, and identify new opportunities for expansion
  • Partner across departments to align strategy and deliver seamless customer experiences
  • Manage budgets, oversee deal execution, and ensure CRM tools are used effectively
  • Travel within your region to stay close to your team and customers (frequent travel required)

Minimum Qualifications

  • Bachelor’s degree in Business, Engineering, or related field (or equivalent experience)
  • 7+ years in sales leadership
  • 10+ years of direct selling experience
  • Strong track record of delivering revenue growth and achieving ambitious goals

Preferred Qualifications

  • Master’s degree in a business-related field
  • Experience working with distribution channels and end-user customers
  • Proven success in expanding client bases and building long-term partnerships

Technical Expertise

  • Deep understanding of sales strategy, performance management, and team motivation
  • Excellent leadership, communication, and relationship-building skills
  • Strong business acumen with hands-on execution ability
  • Proficiency with CRM systems and enterprise tools (SAP, FieldServio a plus)
  • Skilled in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)

What You’ll Get

  • A high-visibility leadership role with direct impact on growth and strategy
  • The opportunity to build and shape a winning regional sales team
  • Frequent face time with customers, partners, and executive leadership
  • A culture that values innovation, collaboration, and results
  • Travel opportunities that keep you connected to the market and your team

Why you’ll love it here

  • Why you’ll love it here
  • Comprehensive Benefits : Health, dental, vision, 401(k), and more.
  • Culture of Celebration : Fun Days and employee engagement days
  • Mission-Driven Work : When storms hit, we step up. Whether it's supporting customers or hitting the line - our teams rise to the challenge.
  • Product Discounts & Loan Programs : Perks that extend beyond the workplace.

Compensation: Energy Systems is committed to fair and equitable compensation practices. The range that applies to California is $150,000 - $300,000 USD in total compensation. This compensation will ultimately be in line with the location in which the position is filled. Final compensation for this role will be determined by various factors such as a candidate’s relevant work experience, skills, certifications, and geographic location. This role is eligible for variable compensation including short term and long-term incentives.

Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision, and the ability to adjust focus.

Taken from Generac's own posting, last seen live on 3 Nov 2026.

About Generac

Home standby and portable generators, solar and battery storage, EV chargers, ecobee smart thermostats and industrial generators with service and rentals, sold through retailers, dealers, installers and distributors to homeowners, businesses, telecom and data center operators and government agencies.

Pay schedule: Generac pays its sellers a base salary with commission (uncapped on service sales seats), and most posted ranges come with eligibility for short- and long-term incentives; its two contract renewal roles are hourly.

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