Director, SMB Sales - Americas
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The posting
About Appspace
At Appspace, we’re passionate about creating better work experiences for people everywhere, and we’re looking for people that feel the same way. Our global office locations and flexible work culture help you work wherever and however you’re at your best. Plus, we take the time to help you enjoy your work, build lasting connections, and grow your role. Join the Appspace team and be a part of a culture that’s helping people everywhere love where they work.
Your Role as a Director, SMB Sales
We are seeking an operational, high-growth sales leader to serve as Director of SMB Sales, Americas. In this role, you will lead, scale, and inspire a high-performing organization of Account Executives dedicated to accelerating New Annual Recurring Revenue (ARR). You will own the regional SMB go-to-market strategy across both net-new logo acquisition and existing customer expansion and cross-sell.
As a key member of the commercial leadership team, you will establish operational rigor, optimize sales cycle velocity, and foster a competitive, high-retention culture that consistently outperforms revenue targets.
A Day in the Life of a Director, SMB Sales
- Revenue & Pipeline Execution: Own and deliver the Americas SMB revenue target. Drive end-to-end sales execution, conversion rate optimization, and disciplined pipeline hygiene to exceed quarterly and annual ARR quotas.
- Operational Rigor & Forecasting: Lead weekly, monthly, and quarterly pipeline reviews and revenue forecasting. Partner with Revenue Operations to deliver predictable board- and executive-level forecasts using modern sales tech (Salesforce, Clari).
- Strategic Deal Sponsorship: Serve as executive sponsor on high-impact transactions. Actively partner with AEs and partners in late-stage negotiations, commercial structuring, and closing key strategic opportunities.
- Talent Development & Culture: Recruit, onboard, and develop top-tier sales talent. Implement continuous coaching frameworks - including structured deal inspection, call reviews (Salesforce/ Clari), and objection handling - to elevate average rep productivity and retain top performers.
- Go-to-Market Optimization: Continuously refine ICP targeting, sales methodologies (e.g., MEDDPICC, Challenger Sale), and stage-gate criteria to compress sales cycles and increase average contract value (ACV).
- Cross-Functional Alignment: Partner with Marketing and BDRs to optimize inbound lead velocity and outbound sequence performance. Collaborate with Product, Customer Success, Renewals, Partners and Implementation teams to streamline customer onboarding and drive net revenue retention (NRR).
What You'll Need
- 5+ years of progressive B2B technology sales experience , with at least 4+ years of front-line or second-line leadership managing quota-carrying SaaS Account Executives.
- Proven ARR Track Record: Verifiable history of meeting or exceeding multi-million-dollar ARR targets in a fast-paced, high-velocity SaaS environment.
- Data-Driven Leadership: Expert command of funnel metrics (pipeline coverage ratios, CAC, win rates, sales velocity, and stage conversion). Hands-on proficiency with Salesforce, Clari, and modern revenue enablement tools.
- Modern Sales Methodology: Demonstrated experience deploying and reinforcing structured sales frameworks (e.g., MEDDPICC, Challenger, or ValueSelling).
- Cross-Functional Influence: Proven ability to collaborate with Product, Customer Success, Partners, and Demand Generation leaders to resolve friction across the buyer journey.
- Education: Bachelor’s degree in Business, Computer Science, Engineering, or equivalent practical sales leadership experience.
The Perks of Working for Appspace
For all our US based team members, we offer a variety of benefits from competitive salaries, medical, dental and vision coverage, disability coverage, employer paid life insurance, mental health resources, 401(k) plan and a fully paid parental leave program.
Additional perks include
- Generous PTO
- Flexible work schedules
- Remote work opportunities
- Paid company holidays
- Appspace Quiet Fridays (No non-essential internal meetings scheduled)
- A casual dress work environment
Disclaimer
Appspace is committed to equitable compensation practices and complies with all applicable local, state, and federal regulations. For jurisdictions that require pay scale disclosure, a general compensation range may be provided during the initial stages of the interview process. Final compensation will be based on multiple factors including experience, skills, certifications, and overall fit for the role.
If you are located in a jurisdiction with specific pay transparency requirements, we will be happy to discuss the relevant range during your application process.
Where you can sell from
Fully remote, for people based in United States.
Taken from Appspace's own posting, last seen live on 14 Nov 2026.
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The application
Your details, CV and LinkedIn, then 11 questions (2 written).
- 1.Are you above the age of 18?Yes or no
- 2.Are you currently authorized to work in the US?Yes or no
- 3.Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)?Yes or no
- 4.Have you ever applied or worked at our Company before? If yes, provide dates.Short answer · optional
- 5.If required, are you able to travel out of town for work?Yes or no · optional
- 6.Desired base salary?Short answer
- 7.Have you signed any non-competition or non-solicitation agreement with any other employer that might restrict you from working for this company (you may be required to furnish a copy of the agreement)? If yes, please explain.Written answer
- 8.What is your mailing address?Short answer
- 9.Have you directly managed a team of 5 or more quota-carrying sales representatives? If yes, how many direct reports have you managed at one time?Short answer
- 10.Do you have experience owning sales forecasting, pipeline reviews, and individual/team quota attainment, including identifying performance gaps and implementing structured coaching plans to improve results?Yes or no
- 11.Have you developed and implemented repeatable sales playbooks and pipeline generation strategies designed to maintain at least 3x pipeline coverage against team quota? Briefly describe your experience.Written answer
From Appspace's apply page, checked 10 Nov 2026.
About Appspace
Intranet and employee app, digital signage and kiosks, desk and room booking, visitor management and AI assistants in one platform, sold to the communications, HR, facilities and IT teams of large employers.
Pay schedule: Base salary plus commission on an individual quota for account executives, with every sales seat remote; the postings name no bonus, equity or OTE figure.
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