LATAM Field Microbiology Sales Coordinator

Overview

As one of the world’s leading analytical instrumentation companies, Bruker covers a broad spectrum of advanced solutions in all fields of research and development. All our systems and instruments are designed to improve safety of products, accelerate time-to-market and support industries in successfully enhancing quality of life. We have been driving innovation in analytical instrumentation for 60 years now. Today, nearly 11,000 employees are working on this permanent challenge, at over 90 locations on all continents.

The Bruker LATAM Field Microbiology Sales Coordinator will support and accelerate business growth across the Latin American region. This role is ideal for a professional with a solid commercial or technical sales experience in the diagnostics, pharmaceutical, or industrial microbiology sectors. The LATAM Field Microbiology Sales Coordinator will be responsible for identifying new business opportunities, driving lead qualification, and supporting regional market expansion strategies.

Responsibilities

• Execute territory strategies to identify, prospect, and capture new business opportunities across clinical, food, pharma, and academic markets.
• Actively conduct customer visits (on-site and virtual) to build relationships, identify needs, and generate new sales opportunities.
• Collaborate closely with Regional Sales Managers and Sales Specialists to drive qualified leads through the sales funnel.
• Lead early-stage commercial discussions, organize technical presentations, and coordinate product evaluations.
• Manage and maintain an accurate sales pipeline using CRM tools, ensuring timely follow-up and opportunity progression.
• Support strategic marketing activities including local events, webinars, and customer engagement campaigns
• Support TPAs in the assigned territory to increase sales of instruments in Clinical, Food & Beverage, Agriculture, Pharma, and Research Markets.
• Adhere to company policies for expense control and meeting expense budgets.

Qualifications

• Solid understanding of microbiology workflows and technologies; familiarity with MALDI-TOF is a plus.
• Familiarity with hospital labs, private diagnostics providers, or food/pharma quality labs in Latin America.
• Minimum 2 years of experience in a commercial, technical sales, or customer-facing role within the diagnostics or life sciences industry.
• Proven ability to promote company products and services to a variety of prospects and customers and secure sales commitments.
• Strong verbal, written, and technical presentation skills, including MS Office with advanced Excel applications proficiency.
• Experience with CRM platforms (preferably Salesforce).
• Must be self-motivated and willing to take ownership of projects assigned by the management team.
• Willingness to travel extensively (up to 70%); maintain a current Passport/ US VISA as required for international travel. Occasional weekend travel will be required. Plan and execute individual travel guidelines and within expense budget objectives.
• Proficient in English and Spanish language.
• Education and/or Experience:
• Bachelor’s degree in a related life sciences field or Health-related fields. PhD preferred.
• Previous experience in the field of Microbiology is desired
• Computer Skills:
• MS Office Excel, PowerPoint, Teams & Outlook
• Sales Force or other CRM tool

This position reports directly to the Bruker MID LATAM Region Manager.

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