Premier SME Sales Executive (Cash) – China Business Team (Penang Branch)

WHO WE ARE

As Singapore’s longest established bank, we have been dedicated to enabling individuals and businesses to achieve their aspirations since 1932. How? By taking the time to truly understand people. From there, we provide support, services, solutions, and career paths that meet their individual needs and desires.

Today, we’re on a journey of transformation. Leveraging technology and creativity to become a future-ready learning organisation. But for all that change, our strategic ambition is consistently clear and bold, which is to be Asia’s leading financial services partner for a sustainable future.

We invite you to build the bank of the future. Innovate the way we deliver financial services. Work in friendly, supportive teams. Build lasting value in your community. Help people grow their assets, business, and investments. Take your learning as far as you can. Or simply enjoy a vibrant, future-ready career.

Your Opportunity Starts Here.

Job Purpose

Business Development Manager is responsible for driving new business acquisition, building and expanding customer relationships, and delivering sustainable revenue growth. The role requires a strong sales mindset, excellent relationship-building skills and the ability to identify and convert business opportunities through direct sales, referrals and strategic partnerships.

1. Business Development & Customer Acquisition

• Identify and develop new business opportunities to grow the customer base and revenue.
• Proactively acquire new-to-bank customers through networking, referrals, market outreach and strategic partnerships.
• Develop and maintain a strong pipeline of prospective customers and ensure timely follow-up and conversion.
• Understand customers’ business needs and provide suitable cash management solutions to support their business growth.

2. Relationship Management

• Build strong and long-term relationships with business owners, key decision makers and external business partners.
• Deepen relationships with existing customers by identifying opportunities for additional cross-sell products and services.
• Act as a trusted business partner to customers by understanding their business, industry and financial needs.

3. Referral & Partnership Development

• Develop referral networks with corporate service providers, business consultants, accountants, lawyers, business associations and other relevant partners.
• Establish strategic partnerships to generate sustainable customer referrals and business opportunities.
• Work closely with internal stakeholders to maximise cross-selling and One Group opportunities.

4. Sales & Revenue Growth

• Achieve assigned sales targets across customer acquisition, deposits, transaction banking, FX and other relevant banking solutions.
• Drive wallet share expansion through effective cross-selling and relationship deepening.
• Monitor sales performance, pipeline progress and conversion rates, and take proactive action to close gaps.

5. Customer & Market Intelligence

• Keep updated on market trends, emerging industries and business opportunities.
• Develop a strong understanding of customers’ industries and business models.
• Identify potential business opportunities arising from new investments, expansion, regionalisation and other business activities.

6. Compliance & Risk Management

• Ensure all customer acquisition and onboarding activities comply with the Bank’s policies, procedures and regulatory requirements.
• Conduct appropriate customer due diligence and ensure proper documentation and quality of submissions.
• Maintain high standards of conduct, integrity and risk awareness.

7. Internal Collaboration

• Work closely with Relationship Managers, Branch Managers, Product Specialists, Operations, Financing team, Strategic Alliance and other internal teams to deliver a seamless customer experience.
• Collaborate across business segments to identify and maximise group-wide business opportunities.

Qualifications & Requirements

• Equivalent qualification in Business, Finance, Banking, Economics, Marketing or a related discipline.
• Minimum 3–5 years of relevant experience in business development, sales, relationship management, banking, financial services or a related field.
• Proven track record in acquiring new customers and achieving sales or business targets.
• Strong interpersonal, communication and negotiation skills.
• Strong commercial acumen with the ability to identify and convert business opportunities.
• Highly driven, proactive and results-oriented.
• Strong networking and relationship-building capabilities.
• Good analytical and problem-solving skills.
• Ability to work independently as well as collaboratively with different stakeholders.

Preferred

• Experience in SME / Commercial Banking, Transaction Banking, Cash Management, FX or related financial services.
• Existing network among business owners, entrepreneurs, professional firms, corporate service providers or industry associations.
• Experience in handling customers with cross-border or international business exposure is an advantage.
• Chinese language proficiency is an advantage for roles covering China-related business.

We are looking for someone who is

• Eager for business – proactive in hunting and converting new opportunities.
• Relationship-driven – able to build trust and maintain long-term partnerships.
• Commercially minded – understands customers’ businesses and can identify opportunities beyond a single product.
• Resilient and adaptable – able to overcome challenges and maintain momentum.
• Positive and collaborative – works well with internal teams and external partners.
• Customer-centric – puts customers’ needs at the centre of the relationship.
• Results-oriented – takes ownership of targets and delivers measurable outcomes.

Key Performance Indicators (KPIs)

• New-to-bank customer acquisition
• Deposit / CASA growth
• Revenue and income contribution
• FX / transaction banking growth
• Cross-selling and wallet share expansion
• Referral conversion and partnership development
• Sales pipeline and conversion rate
• Customer retention and relationship deepening
• Compliance and quality of customer onboarding

What We Look For

Good mindset • Strong ownership • Positive attitude • Business acumen • Resilience • Relationship building • Eager for success

Industry knowledge is an advantage, but the right mindset, sales capability and ability to build relationships are equally important.

What we offer

Competitive base salary. A suite of holistic, flexible benefits to suit every lifestyle. Community initiatives. Industry-leading learning and professional development opportunities. Your wellbeing, growth and aspirations are every bit as cared for as the needs of our customers.