Sales Development Representative - Sportsbook, North America
Taken at the midpoint of its range, $70,000/yr, this role pays less than the middle Sales Development (SDR & BDR) opening on the board today ($75k/yr); the usual band for that kind of seat is $58k–$125k/yr.
The posting
THE ROLE:
The successful SDR candidate will be responsible for generating new business opportunities at the top of the funnel and work closely with Business Development Managers to create qualified sales opportunities. As the first line of communication with prospects, you will have a strong understanding of the sales process, excel at researching leads as well as building new relationships to ensure the sales closer is set up for success. You will be a quick learner with strong communication skills and have the ability to showcase the unique offerings of the business in a compelling way.
Main Responsibilities
- Generating leads and building relationships by nurturing warm prospects and finding new potential sales opportunities to develop.
- Establishing new, collaborative relationships with leaders across the global sales team.
- Managing and maintaining a sales pipeline and identifying best practices.
- Leveraging the use of outbound calling, video, LinkedIn, email & other social channels to build a wide commercial network.
- Identifying and attending trade shows internationally to ensure we’re maximizing all opportunities with prospects in the industry.
- Contributing to building and refining the outbound strategy to optimize sales efficiency.
WHAT YOU’LL BRING
- Bachelor’s degree preferred but not required.
- Ideally has experience of one-year B2B outbound sales experience, with a history of exceeding lead generation targets.
- High level of technical proficiency at Excel/Salesforce or other CRM systems.
- Strong communication skills both written & verbal.
- Proven creative problem-solving approach and strong analytical skills.
- Strong desire and ability to move up within a sales organization.
- Highly organised and data driven.
- Proficiency with LinkedIn.
- Openness to travel and attend business conferences and events.
- Desire to work within a close-knit team of like-minded, sports fans & individuals.
The salary for this role is based on an annualized range of $60,000 - $80,000 USD. In addition to base salary, this role will be eligible to participate in Genius Sports variable compensation schemes, as well as our US benefits and 401k plans.
We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location.
As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports.
One team, being brave, driving change
We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.
Let us know when you apply if you need any assistance during the recruiting process due to a disability.
Taken from Genius Sports's own posting, last seen live on 3 Nov 2026.
The application
Your details, CV and LinkedIn, then 8 questions (3 written).
- 1.Where are you currently located?Short answer
- 2.Do you now, or at any point in the future, need a visa/sponsorship to work in the US?Yes or no
- 3.We ask that you come into the office (Chelsea Piers) at a minimum of 4 days a week. Are you able to meet this requirement?Yes or no
- 4.Please indicate your expected salary (as a base & as an OTE)Short answer
- 5.When are you available to start a new role?Pick one: 1 month · 2 months · 3 months · 4 months · 5 months · 6 months
- 6.Do you have existing experience generating new business leads?Written answer
- 7.Do you have experience working within the Sportsbook or Betting industry? If so, please share where you gained this experienceWritten answer
- 8.Objection handling is a part of this role. Please provide an example of how would you/have you overcome this when faced?Written answer
From Genius Sports's apply page, checked 1 Nov 2026.
About Genius Sports
Sells official sports data, odds and trading technology to sportsbooks, performance analysis to teams and leagues, and sports-timed advertising to brands and their agencies.
Pay schedule: Base salary plus a variable compensation plan on the sales and success roles, with a US benefits plan and 401(k); New York runs office-first on a hybrid schedule.
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