Sales Director Prenscia, Europe & Asia

Sales Director, Europe & Asia - Prenscia

Join us in shaping the next chapter of engineering software!Prenscia is building a focused software business with a strong ambition for growth. We are looking for an experienced and commercially driven Sales Director, Europe & Asia to lead our sales organisation across two strategically important regions and help us accelerate our growth.

This is more than a traditional regional sales leadership role. You will have the opportunity to shape how we go to market, strengthen our commercial discipline and build lasting relationships with customers who rely on advanced engineering software to solve complex challenges.

Reporting to the VP Sales & Marketing, you will lead the Europe & Asia sales organisation and play an important role in developing Prenscia's overall commercial capability.

What you will do

As Sales Director, Europe & Asia, you will be accountable for delivering sustainable software revenue growth across the region. You will:

• Own and deliver the regional sales strategy, translating Prenscia's commercial ambitions into clear market, customer and account priorities.
• Drive software revenue growth through a combination of new customer acquisition, expansion within existing accounts and strong renewal and retention focus.
• Lead, coach and develop a geographically dispersed sales team, creating a culture of ambition, collaboration and accountability.
• Build and maintain a healthy, predictable sales pipeline with strong forecasting and CRM discipline.
• Personally engage in strategic and complex opportunities, building relationships with senior customer stakeholders and supporting the team through negotiation and close.
• Develop key and strategic accounts, identifying opportunities to broaden Prenscia's footprint and increase customer value.
• Establish a consistent, consultative approach to selling software solutions based on customer needs and business outcomes rather than individual products or features.
• Work closely with Marketing, Product and Customer Success to create a connected customer journey from demand generation through sale, adoption, renewal and expansion.
• Bring customer, competitor and market insights into Prenscia's product and commercial strategy.
• Continuously improve sales processes, tools, performance management and ways of working as the business grows.

What you bring

We are looking for a strong commercial leader who understands how successful software businesses sell and scale. Ideally, you bring:

• A strong track record in B2B software sales, preferably involving enterprise or technically complex solutions.
• Proven experience leading and developing high-performing sales teams across multiple countries or markets.
• Demonstrated success in delivering ambitious revenue targets and building sustainable pipelines.
• Experience with software subscription, SaaS, recurring-revenue and/or software licensing business models.
• Strong understanding of complex, consultative sales cycles involving multiple customer stakeholders.
• Experience with strategic account development and new-logo acquisition.
• A data-driven approach to pipeline management, forecasting and sales performance.
• Strong commercial judgement and confidence in negotiation and contract discussions.
• Experience working with CRM systems such as Salesforce and using sales data to drive decisions.
• The ability to operate effectively in an evolving organisation where you will help build the model, not simply inherit it.

Experience with engineering software, CAE, simulation, reliability, durability, data analytics or adjacent industrial software markets would be a strong advantage, but we are equally interested in candidates who bring outstanding software sales leadership from other complex B2B environments.

The person we're looking for

You combine commercial drive with strong people leadership.

You know how to set a clear direction, but you are also willing to get close to customers and opportunities when it matters. You enjoy developing people and creating an environment where expectations are clear and success is shared.

You are comfortable moving between strategy and execution and thrive in an international environment with significant opportunity to influence how things are done.

Above all, you are excited by the opportunity to build, to develop markets, teams, customer relationships and commercial capabilities that can scale with Prenscia.

Why Prenscia?

This is an opportunity to join at an exciting point in Prenscia's development.

You will have significant scope to influence how we build our commercial organisation across Europe and Asia and how we take our software solutions to market. You will work closely with colleagues across Sales, Marketing, Product and Customer Success and with customers solving sophisticated engineering challenges across industries. If you are excited by software, customers, growth and building something with real potential, we would love to hear from you.

We offer

The job will provide you with an opportunity to further your career alongside some of the best and most passionate technology experts from around the world in a leading company within the test and measurement industry. You will be a strong contributor who collaborates closely with colleagues from various business functions all over the world.

At HBK, we live up to our three values: Be True, Own It and Aim High. We believe in absolute integrity – it’s how we win for stakeholders, the environment and each other. We believe in teamwork and keeping our promises – to ourselves and others. Finally, we believe in being bold and positive. This is how we perform at our best and achieve greater success.

One company – HBK

HBK (Hottinger, Brüel & Kjær) is a global leader in test and measurement, formed in 2019 through the merger of Brüel & Kjær and HBM. With over 3,000 employees across 80 countries, we deliver advanced solutions that help customers improve product performance and reliability. HBK operates within the Test and Measurement segment of Spectris. For further info please visit www.hbkworld.com.