Sales Representative - Safety training programs
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The posting
Job Overview
We are looking for a Sales Representative to drive sales, client acquisition, marketing, and market expansion for fire protection and life safety training programs.
Key Responsibilities
- Develop and implement sales strategies to increase training registrations, client acquisition, and revenue .
- Identify and engage corporate clients, government entities, contractors, consultants, and other potential customers .
- Build and maintain long-term client relationships and identify opportunities for repeat and expanded business .
- Develop and execute marketing initiatives to increase brand awareness and market visibility .
- Promote training courses, certifications, facilities, instructors, and training capabilities through appropriate marketing channels.
- Develop innovative marketing strategies to strengthen the academy's position in the fire protection and life safety training market .
- Research new markets, industries, companies, and sectors requiring fire, emergency response, HSE, and life safety training.
- Identify and develop opportunities to introduce training programs to new industries and geographic markets .
- Set and monitor sales, lead generation, conversion, and revenue targets .
- Prepare regular sales and marketing reports for management.
- Analyze sales performance and recommend strategies to improve business results.
- Maintain strong client relationships before, during, and after training programs .
- Gather customer feedback and identify opportunities to enhance the client experience.
- Drive repeat business, referrals, corporate contracts, and long-term training partnerships .
Required Skills
- Strong sales and business development skills.
- Experience in marketing and brand development .
- Strong client relationship and negotiation skills.
- Ability to identify new business and market opportunities.
- Strong analytical, reporting, communication, and presentation skills.
- Experience in fire protection, life safety, HSE, emergency response, or training services will be an advantage.
Taken from NAFFCO's own posting, last seen live on 14 Nov 2026.
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The application
Your details and CV, then 15 questions.
- 1.Do you confirm that you have read the Job Description and that your qualifications and experience match the role requirements?Yes or no
- 2.Do you have experience in the fire protection or fire safety industry?Yes or no
- 3.Are you based in UAE?Yes or no
- 4.Where are you based?Short answer
- 5.NationalityPick one (7 options)
- 6.If other, please stateShort answer
- 7.Date of BirthDate
- 8.Are you available for immediate joining?Yes or no
- 9.How soon can you join?Short answer
- 10.What is your educational qualification?Pick one: Mechanical Engineer · Electrical Engineer · Industrial Engineer · Others
- 11.What is your qualification?Short answer
- 12.Please choose relevant industryPick one (10 options)
- 13.If others please specify your industry?Short answer
- 14.Do you agree with the salary mentioned in the job description?Yes or no
- 15.What are your salary expectations? Please note that applications outside our budget range may not be considered.Short answer · optional
From NAFFCO's apply page, checked 4 Nov 2026.
About NAFFCO
A Dubai manufacturer of fire extinguishers, hydrants, fire pumps, fire-rated doors and glazing, fire trucks and ambulances, plus fire system contracting, maintenance and safety training, sold to contractors, consultants, developers, governments and distributors in more than 100 countries.
Pay schedule: Salaried roles, with uncapped commission for the Indonesia manager and performance-related incentives for the export manager; the other postings name no variable pay.
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