Regional Director Sales - Northern Virginia
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The posting
At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.
The Regional Director of Sales (RDS) provides strategic sales leadership across a regional portfolio of communities, driving occupancy, revenue growth and team development. This role partners with Executive Directors and Directors of Sales to execute effective, data-driven sales strategies aligned with Sunrise’s mission and performance goals.
What You’ll Do
- Recruit, onboard and develop high-performing Directors of Sales
- Coach Executive Directors and sales leaders to drive occupancy and revenue
- Lead regional sales reviews, site visits and performance analysis
- Develop and implement strategic marketing and External Business Development (EBD) plans
- Leverage financial and competitive data to inform pricing and revenue strategies
- Reinforce Sunrise sales processes and multiple revenue drivers
- Ensure compliance with move-in/move-out regulations
- Monitor KPIs, budgets and P&L performance to maximize profitability
- Foster strong referral relationships and community partnerships
Regional Director of Sales – Drive Occupancy Growth and Lead High-Performing Sales Teams Regional Director of Sales | Senior Living Sales | Sales Leadership | Multi-Site Sales | Revenue Growth | Business Development
Pay Range
94,600.00 - 145,500.00
Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.
We also offer benefits and other compensation that include
- Medical, Dental, Vision, Life, and Disability Plans
- Retirement Savings Plans
- Employee Assistant Program / Discount Program
- Paid time off (PTO), sick time, and holiday pay
- myFlexPay offered to get paid within hours of a shift
- Tuition Reimbursement
- In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.
- Some benefits have eligibility requirements
Equal Opportunity Employer
Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.
Taken from Sunrise Senior Living's own posting, last seen live on 14 Nov 2026.
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About Sunrise Senior Living
Operates more than 240 senior living communities in the US and Canada, leasing independent living, assisted living, memory care and skilled nursing to older adults and the families who choose with them.
Pay schedule: Hourly or salaried employment with a bonus Sunrise may pay by position and plan, plus medical, dental, vision, life and disability cover, retirement savings, tuition reimbursement and myFlexPay access to wages within hours of a shift.
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