Regional Sales Manager
The posting
Associated Supply Company (ASCO) has a career opening for a Regional Sales Manager for our Construction Equipment operation in Oklahoma City, Ok. We are seeking a high-energy and ambitious individual with a demonstrated history of sales success, and a passion for excellence. The qualified person will be ready to support the growth targets for the Region through exceptional customer service and sales initiatives. The Regional Sales Manager will be instrumental in supporting the region to reach its business plan through profitable revenue generation. Primary responsibility is to inspire and proactively assist the Sales Representatives within the region in meeting and exceeding their revenue and profitability goals for their assigned area. The Regional Sales Manager will coordinate with the Vice President of Sales, Region Vice President, and Branch Managers to develop new markets, understand market trends, benchmark competition, and analyze other matters affecting the company. In addition, this role will work to align Sales Coordinator activities, goals, and objectives with the Sales Representatives. The position is based in Oklahoma City and the region of responsibility includes the surrounding markets in Oklahoma. ASCO is a 3rd generation family-owned and operated construction equipment dealership with a network of 27 locations across the states of Texas, Oklahoma and New Mexico. Our goal is to develop and maintain customer relationships that result in high levels of revenue, market share, and customer satisfaction.
We offer exceptional compensation and benefits, uncapped commissions, 401K, profit sharing and employee children’s college scholarship fund, incentives for performance, training, and opportunity for advancement - all in a culture that appreciates and rewards excellence, a positive attitude, and integrity.
Responsibilities will include
- Hire, develop, train, and monitor the performance of Equipment Sales Representatives.
- Forecast goals and objectives for the Region and achieve them.
- Assist managers and individual Sales Representatives in setting aggressive yet realistic monthly goals and objectives and provide the support to meet these goals.
- Ensure proper follow-up of all potential buyers by supporting Sales Representatives in developing, implementing, and monitoring a prospecting and sales process.
- Provide coaching and guidance to Sales Representatives via "ride alongs", evaluation forms, territory management, reviewing call logs, and monthly feedback report cards.
- Assist the Branch Manager with establishing sales territories, goals, and forecasts for Sales Representatives within the region.
- Work with the Marketing Department to develop and implement marketing plans which promote new and repeat business.
- Promote efficient and optimal use of CRM automation tools and utilizes other system resources and tools for tracking and monitoring the performance vs. goals and forecast.
- Build a culture of meeting & exceeding customer expectations with the ASCO Difference & ASCO Core Values being the backbone.
Basic Qualifications
- Bachelor’s degree from a four-year college or university. Relevant work experience to be considered an offset.
- Five years of dealership experience is preferred but not required.
- The ideal candidate will have proven presentation skills and demonstrate effective sales orientation
- Proficient computer skills.
- Must possess a current and valid appropriate driver's license with a driving record that meets the insurability guidelines set forth by the company’s insurance carrier.
Compensation & Benefits
- Quarterly Tool Allowance, Safety boot allowance, and uniforms/coats provided
- Paid Training & Advancement Opportunities
- 100% employer-paid health insurance, 401(k) + profit sharing, and paid holidays
- Sign-on bonus available, with amount based on qualifications and experience.
Unique Perks
- ASCO Children’s Education Program: Financial assistance for employees' children pursuing higher education
Our Core Values
- Honor God
- Develop People
- Pursue Excellence
- Grow Profitably
Be Part of Something Bigger
At ASCO, we’re not just servicing equipment – we’re offering a career with a company that puts people first. Our vision is simple: To be a blessing to those we serve. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.
ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.
Taken from ASCO Equipment's own posting, last seen live on 3 Nov 2026.
The application
Your details, then 8 questions (2 written).
- 1.HeadlineShort answer · optional
- 2.EducationShort answer · optional
- 3.ExperienceShort answer · optional
- 4.SummaryWritten answer · optional
- 5.How is your previous experience relevant to this role?Written answer
- 6.What would you value your mechanical tools at?Short answer · optional
- 7.Are you bilingual? If so, please list the additional language.Short answer · optional
- 8.Do you speak Spanish?Yes or no · optional
From ASCO Equipment's apply page, checked 2 Nov 2026.
About ASCO Equipment
A Texas, Oklahoma and New Mexico dealer that sells, rents and services construction, agriculture, material handling and mining equipment from CASE, Case IH, Hitachi, Bobcat, JCB and other makers to contractors, farms and industrial users.
Pay schedule: Guaranteed base salary plus uncapped commission for equipment, inside and rental reps, a company vehicle for outside reps, fully employer-paid health insurance, a 401(k) with profit sharing and an education fund for employees' children.
Sales roles close to this one

Commercial Sales Manager (shows the role here)
Omni · Sales leadership · San Francisco, CA· 2w agoDetails
$325,000–$350,000/yr OTE
Area Sales Manager (shows the role here)
Hitachi · Sales leadership · Remote· 5mo agoDetails

Manager, Area Sales (shows the role here)
LKQ · Sales leadership · Plano, TX, United States· 2mo agoDetails
$90,000–$115,000/yr
Senior Manager, Sales (shows the role here)
Relay · Sales leadership · Raleigh, NC, United States· 2w agoDetails

SALES MANAGER (shows the role here)
Fischer Homes · Sales leadership · Atlanta, GA, United States· 3mo agoDetails
Leading a sales team right now?
Hiring managers ask us for sellers with a certain segment, territory or track record. Fill in one profile, and when a seat matches it we make the introduction, never without your yes. It costs you nothing.
ASCO Equipment sales openings in your inbox
We look at ASCO Equipment's careers page every hour. Once a week you get its newest sales openings, plus close matches at other companies. Free, and one click stops it.