Sales Manager, Traditional On Trade

Key Responsibilities and Job-Related Characteristics

• Drive the achievement of sales, distribution, and merchandising/visibility targets within the assigned channel.
• Develop annual commercial building blocks and recommend yearly sales and promotional plans for the Traditional On-Trade channel in partnership with the Channel Manager.
• Proactively identify and capitalize on new business opportunities to enhance profitability and expand PR product penetration.
• Ensure all promotional agreements are properly reviewed, managed, and renewed in a timely manner.
• Collaborate closely with the Marketing team to execute promotional initiatives, assess their effectiveness, and provide actionable improvement recommendations.
• Monitor and analyze market trends and competitor activities, delivering regular insights and performance reports.
• Secure, maximize, and continuously improve product display quality and brand visibility across all key signature outlets.
• Build and maintain strong, long-term customer relationships through professional service, positioning the company as a preferred business partner.
• Ensure timely payment collection in line with channel requirements and company finance policies.
• Strategically manage product pricing to protect margins and support channel objectives.

Knowledge and Skills Requirements

• Degree holder, with 5+ years relevant experience in trading field (alcoholic industry or FMCG is preferred)
• Former experience in traditional on-trade outlets is an advantage
• Dynamic, outgoing with good initiative and interpersonal skills
• Proactive, with self-motivated mindset to drive result and achieve target
• Good interpersonal, communication and negotiation skills
• Strong numeric sense with good analytical skills
• Proficient in both written and spoken English
• Proficient in MS Office (Excel, Word, Powerpoint)
• Willing to work late hours

Target Hire Date** **

2026-09-01

Target End Date

2026-09-30