Nitra

About Nitra

Nitra's product for the doctor's office is a stack: the Nitra Card for practice spend, free bill pay, accounting and expense tools that ride on it, lending, equipment financing and insurance factoring, the NitraMart marketplace for medical supplies and Rx, and Trina, an AI agent that answers the phones and codes the books. The card team works outbound, with SDRs booking meetings by phone and account executives and senior AEs each holding a territory and a medical specialty, where they build a cash-flow and ROI case with the physician owner, the practice manager and whoever runs finance. NitraMart runs its own line of SDRs, account executives who walk into private practices and cold call front desks, and account managers who grow a book of supply accounts through cross-sell, while a founding enterprise AE opens private equity groups, hospital systems and universities and partnership managers sign pharmaceutical makers and distributors as referral channels. Customer success managers carry targets on card spend, marketplace spend and AI usage, and forward deployed engineers win the technical decision on the AI platform. Sellers sit in offices in Washington DC, New York, Miami and Los Angeles, in the office four days a week or fully in person, with a remote manager leading the enterprise team.