Trainee Sales Representative
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The posting
Sales Academy - DNA Payments
Employment type: Full-time employed role
As a Trainee Sales Representative, you will join the DNA Sales Academy and generate new business by visiting SME businesses within an assigned postcode area. This is a field-based, entry-level sales role combining structured training, coaching and live field activity.
Previous sales experience is not required. You must be self-motivated, resilient, reliable and comfortable approaching business owners face to face. Candidates who successfully complete the six-month academy and meet the required standards will graduate and be promoted to Business Development Consultant.
During the academy, you will be responsible for
- Complete all product, compliance, systems and sales training.
- Manage and develop your assigned territory on a daily basis.
- B2B cold calling (75+ door knocks daily once fully active).
- Target SME businesses with annual card turnover of £50,000 - £7.5m.
- Identify merchant needs and promote appropriate DNA Payments, EPOS and Zash solutions.
- Efficiently manage your CRM and pipeline of opportunities to achieve expected conversions.
- Work towards 1 self-generated sales a day (20 per average working month)
- Target clients with monthly £50+ net revenue to achieve monthly targets.
- Successfully complete customer applications and support customers through to live and transacting.
- Work with internal teams to process, deliver and set up products, ensuring an exceptional customer experience.
- Apply coaching and feedback and demonstrate continued improvement.
- Maintain the required standards for attendance, punctuality, activity, administration and professional conduct.
- Be present on daily huddle calls both in the morning and in the evening.
What we’re looking for
- Self-motivated and able to work independently in the field.
- Resilient and comfortable with rejection.
- Coachable and willing to apply feedback.
- Reliable, punctual and prepared.
- Strong work ethic and willingness to meet daily activity targets.
- Confident communication skills and a customer-focused approach.
- Honest, professional and able to represent DNA Payments appropriately.
- Ability to use Microsoft Office Programs
- Ability to perform simple maths calculations – i.e 1% of £100.
Graduation and progression
Graduation at month six is based on performance, activity, product knowledge, conduct, CRM accuracy, attendance and coachability. Graduation is not automatic.
Successful graduates will be promoted to Business Development Consultant, with further progression to Business Development Manager and Senior Business Development Manager available based on performance.
What’s in it for you?
- 25 days holiday per year
- Private Medical
- Life Assurance
- Cycle to work scheme
- Access to self-learning platform - Bookboon
- Income Protection
- Workplace Pension
- Employee Assistance Programme
- Clear career progression through the DNA Sales Academy
Taken from DNA Payments's own posting, last seen live on 14 Nov 2026.
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The application
Your details and CV, then 8 questions (3 written).
- 1.Do you have the right to work in the UK?Short answer
- 2.Do you hold a full UK driving license and have reliable access to a vehicle for work?Yes or no
- 3.Where in the UK are you currently based?Short answer
- 4.Are you comfortable working out in the field and approaching new businesses face-to-face, including businesses you have never spoken to before?Yes or no
- 5.This role involves regular rejection and you may hear 'no' many times in a day. Are you comfortable with that kind of environment?Yes or no
- 6.What best describes what attracts you to this opportunity?Written answer
- 7.If you had approached 10 businesses and all 10 had said no, what would you be most likely do next?Written answer
- 8.Video ApplicationWritten answer
From DNA Payments's apply page, checked 3 Nov 2026.
About DNA Payments
A UK payments provider selling card terminals, an online gateway and pay by link, Zash and Oracle ePOS, and cash advance to small and corporate merchants.
Pay schedule: Salaried and employed full time, field trainees get base plus a car allowance and an uncapped revenue-share commission, with 25 days holiday, private medical, life assurance, income protection and a workplace pension; a UK driving licence is required for the field role.
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