Channel Growth Associate (Trade-In)

Company Description

Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). Visit here for more information.

Laku6 is the leading AI-first end-to-end electronics recommerce platform in Indonesia where our technology has helped over 500,000 users sell their gadgets directly for cash or via Trade-In with leading eCommerce Partners. Laku6 is part of Carousell Group, the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India).

Visit www.laku6.com/ for more information.

About the Role

We are looking for a Channel Growth & Operations Associate to help scale our device Trade-In business across major online platforms and retail partners.

This role sits at the intersection of partnerships, operations, and growth, managing Trade-In programs across partners such as Lazada and Shopee, while also working with the Carousell platform team to run marketing campaigns that drive awareness and demand for Trade-In services.

You will play a key role in growing Trade-In adoption through channel management, program execution, and traffic generation initiatives.

1. Channel Growth & Performance

Manage performance of Trade-In programs across e-commerce and partner channels. Including but not limited to:

• Proposing and executing promotional campaigns
• Identifying improvements in customer journey and conversion flow
• Working with partners to launch new initiatives and improve adoption

2. Partner & Program Management

Coordinate and manage relationships with platform and retail partners.

• Supporting onboarding of new Trade-In partners
• Coordinating program launches with partner teams
• Negotiating and proposing improvements to program structures
• Preparing weekly updates and quarterly business reviews (QBRs) for partners

3. Marketing Campaigns (Carousell Platform)

Work with the Carousell marketplace team to run traffic and awareness campaigns for Trade-In services. Responsibilities include:

• Planning and executing campaigns using Carousell Ads and platform notifications
• Launching targeted promotions to drive Trade-In awareness among Carousell users
• Monitoring campaign performance and optimizing messaging
• Working with marketing teams to develop campaign creatives and messaging

4. Operational Execution

Ensure smooth execution of Trade-In programs across all channels.

• Setting up Trade-In programs in internal backend systems
• Coordinating with operations and logistics teams
• Managing financial settlements and reconciliation with partners
• Ensuring program accuracy and operational readiness

5. Reporting & Insights

• Track weekly performance of Trade-In channels
• Prepare reports and dashboards for internal stakeholders
• Identify insights and propose improvements to drive channel growth

Candidate Requirements

• Diploma or Bachelor’s degree in Business, Economics, Marketing, or related disciplines
• Fresh graduates or candidates with 0–2 years experience are welcome
• Strong analytical ability and problem-solving skills
• Comfortable working with Excel / Google Sheets
• Strong communication and stakeholder management skills
• Self-starter with strong ownership mindset

We are looking for someone who

• Is curious and hungry to learn
• Thrives in fast-paced startup environments
• Can work effectively despite unclear or evolving requirements
• Is proactive and takes initiative to improve processes

Candidates looking for narrowly defined responsibilities or rigid job scopes may not find this role suitable.

Additional Information

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