NHS Sales Development Representative

NHS Sales Development Representative (Healthcare technology)

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Location: Hybrid (mainly remote) with some UK travel as required

The opportunity

• Help build an NHS pipeline from the ground up.
• You'll identify, engage and qualify new opportunities across the NHS, then hand them to the commercial team to take through the sales cycle.
• You'll target GP Federations, Primary Care Networks, NHS Trusts, Community Diagnostic Centres and Integrated Care Boards.

Market mapping and prospecting

• Use available data to map target ICBs, Trusts, GP Federations and CDCs. Prioritise those with a clear diagnostic need, backlogs or service redesign plans.
• Identify key stakeholders in each account. These include clinicians, nurses and physiologists, plus service managers, transformation leads, commissioners and procurement.
• Use national and regional NHS priorities to target your outreach.

Engagement

• Run multi-channel outreach (virtual calls, email, LinkedIn and events) to secure first meetings with clinical and non-clinical stakeholders.
• Lead discovery conversations about current diagnostic pathways, pain points, capacity and patient outcomes.
• Explain the clinical and operational value of the solution and its supporting evidence, staying within approved claims.
• Bring in colleagues from clinical, technical and operational teams where they add value.
• Represent the business at conferences, NHS network meetings and regional events.

Qualification and handover

• Qualify opportunities against an agreed framework in Salesforce and build a strong top-of-funnel pipeline.
• Hand over qualified opportunities with a full account brief, stakeholder map and agreed next steps.
• Stay involved after handover to support relationships while the commercial team leads the sales cycle.

Pipeline and insight

• Keep CRM records accurate and report weekly on activity, pipeline throughput and conversion.
• Feed market and customer insight back to the wider business.
• Follow all applicable regulatory, compliance and NHS engagement standards, including data protection.

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Essential

• 3+ years' experience in NHS-facing business development or account management.
• Experience selling into diagnostics, medical devices or digital health.
• A good understanding of NHS structures: ICBs, Trusts, PCNs, GP Federations and CDCs.
• A proven record of generating new pipeline and booking early-stage meetings with senior clinical and non-clinical stakeholders.
• Confident at cold outreach, structured discovery and qualification.
• Excellent written and verbal communication.
• Comfortable using CRM systems such as Salesforce, and LinkedIn.
• Self-motivated and organised, and comfortable working remotely.
• A full UK driving licence and willingness to travel occasionally.

Desirable

• Knowledge of NHS procurement routes and business case processes.
• Experience opening new accounts for an early-stage or pre-scale organisation.
• A clinical or life science background.
• An existing primary care customer network.

What success looks like

• A steady flow of qualified opportunities handed to the commercial team each quarter.
• Strong conversion from early-stage meetings to qualified opportunities.
• New stakeholder relationships and clinical champions built across target accounts.
• High-quality CRM records and handover briefs.

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Please note this role does not sponsor visa's.

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IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com

IQVIA is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements, misrepresentations, or material omissions during the recruitment process will result in immediate disqualification of your application, or termination of employment if discovered later, in accordance with applicable law. We appreciate your honesty and professionalism.