Sales Executive SUPER & Old Town Coffee (Johor Region)
The posting
Company Description
It’s amazing what can happen over a cup of coffee. At JACOBS DOUWE EGBERTS (JDE), we’ve made it our mission to find out. Our people have been raising the bar since day one, thinking fast and acting even faster to make an impact that’s felt around the world. JDE is the home to some of the most well-known coffee brands in the world.
For more than 265 years, we have been inspired by the belief. Today our coffee & tea portfolio is available in over 140 countries around the world through iconic household names including: Jacobs, Tassimo, Moccona, Senseo, L’OR, Douwe Egberts, Super, Kenco, Pilao & Gevalia etc.
Job Description
The Sales Executive of General Trade co-ordinates and carries out point of sales activities and delivers sales against targets in Southern Region (Johor)
Key Responsibility & Accountability
- Co-ordinate distributor teams and their activities at the point of sales in order to achieve sales targets.
- Search for incremental opportunities to increase company sales in terms of new incremental distribution, shelf space and 2nd placement activities.
- Conduct market intelligence in the given outlets (collect sales data, JDE and competitor activities etc).
Distribution and range
- Ensure portfolio distribution in given stores according to the Master Stock List
- Co-ordinate new product launches with the distributor teams and ensure target distribution is achieved
Shelf management
- Monitor and ensure compliance with planograms guidelines issued by the central office, detecting and managing opportunities
2nd placements
- Monitor and ensure 2nd placements are executed according to plan
- Ensure correct implementation of products on the 2nd displays based on planograms and guidelines established
Pricing and promotions
Ensure compliance with centrally agreed pricing and promotional plan
Qualifications
- Minimum 1 year of experience in FMCG
- Experience in General Trade
- Good knowledge of MS Office
- Good knowledge of English, additional local dialect will be added advantage.
- Added advantage if you have good knowledge of outlets in Johor Region
Additional Information
What’s it like to work at JACOBS DOUWE EGBERTS?
At JDE, we are convinced that to grow our company we need to grow our people – through learning, coaching and experiences. We want you to be the best that you can be and encourage you to take ownership for your career.
Other benefits you might be interested
The best coffee and tea served all day in our office – Can you imagine that?
Are you ready to make that career shift & grow a great portfolio with us?
Click the ‘I'm Interested’ button and we will get in touch with you soon.
Thank you for your interest in JDE, please note we will only reach out to successful candidates.
JDE Peet’s - now part of Keurig Dr Pepper – is the world’s leading pure-play coffee company, with a presence in more than 100 markets. Guided by our ‘Reignite the Amazing’ strategy, we are focused on brand-led growth across three big bets: Peet’s, L’OR, and our 10 strategically selected local icons led by Jacobs.
Taken from JDE Peet's's own posting, last seen live on 3 Nov 2026.
About JDE Peet's
Packaged coffee and tea (Jacobs, L'OR, Douwe Egberts, Senseo, Tassimo, Kenco, Pilão, Peet's) sold to supermarket chains, discounters, wholesalers and distributors, and to away-from-home customers, in more than 100 markets.
Pay schedule: Salaried local employment in each country, with no commission or bonus plan described in the sampled postings; several French posts are fixed-term contracts (CDD), among them the Paris away-from-home key account manager, the Limoges sector and six-month cover in Caen and Annemasse, the Warsaw area field manager is hired on a replacement contract, and the New Zealand merchandiser is part-time.
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