Sr. Sales Associate
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The posting
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last - for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.
The Senior Sales Associate contributes to achieving store goals in sales, productivity, and service by utilising Coach selling skills, and Coach Service training. You will be responsible for meeting personal sales and productivity goals, and delivering a service that meets or exceeds expectations. You will represent Coach to the consumer, act as an ambassador of the brand, and ensure customers’ needs are consistently exceeded.
Key Responsibilities
- Understand how individual productivity impacts the store
- Behave like a brand ambassador
- Model sales behaviors taught in company sales training programmes, including omni channel sales and virtual selling services
- Maintain high energy on the sales floor
- Consistently achieve sales goals
- Able to work with multiple customers simultaneously
- Consistently anticipate and meet customers’ needs
- Service all customers according to the Coach Experience standards
- Participate as a team member and encourage team to meet and exceed performance standards
- Contribute towards building a team culture in which everyone can show up as themselves and feel seen and heard
- Champion company initiatives and supports management decisions, owning and driving outstanding customer service
- Demonstrate professional ethics
Requirements
- Previous management experience in a luxury retail service environment preferable. A combination of education and experience will be considered
- Possess current knowledge of fashion trends and competition in the marketplace
- Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets.
- Ability to communicate effectively with customers and team (both oral and written), maneuver sales floor and meet moderate stockroom lifting and store climbing requirements
- Ability to work a flexible schedule to meet the needs of the business, including weekends and public holidays
- Eager to learn techniques for live stream shopping, introduce products, demonstrating features/benefits and work with the social selling team to make short videos in front of the camera
- Social media knowledge and have a keen understanding of trends on social media platforms
- Customer Data Acquisition- Actively engage customers in signing up to Brand marketing & clienteling communications to drive repeat purchase and loyalty
- Ability to work in a fast-paced environment
- Strong English language proficiency. (for EU)
Schedule: Ability to work a flexible schedule to meet business needs - including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).
Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.
Taken from Tapestry's own posting, last seen live on 14 Nov 2026.
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About Tapestry
Handbags, leather goods, footwear and accessories of Coach, Kate Spade and Stuart Weitzman, sold to shoppers in the brands' own stores and outlets, in department stores and online.
Pay schedule: Tapestry pays its store sales associates by the hour, with a bonus or incentive in some roles and an employee discount.
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