InMarket

About InMarket

InMarket's sellers carry location data into media budgets: audiences built from where shoppers go, real-time ad campaigns that reach them across screens (including campaigns with a guaranteed incremental return), measurement that ties impressions to store visits and sales, and custom consumer insight studies. The sales team is split by business line, with activation sales directors selling the whole media, data and measurement suite to brands and their agencies, each against an assigned customer list they prospect and then farm, while a separate measurement team sells attribution on its own under a VP who carries the team quota and coaches the directors. A practice leader for specialty retail sits beside the core sellers to open doors at retailers and their agencies, covering apparel, department stores, electronics, home and sporting goods chains, with grocery, drug, mass, dollar, club and convenience channels outside the seat. After the sale, measurement account managers run the agency, brand and publisher partnerships, getting tracking pixels placed, training clients on dashboards and reviewing post-campaign reports, with a revenue target of their own. The selling seats ask for existing agency and brand relationships, CPG and over-the-counter accounts named for activation, and earlier sales at a location, audience or ad tech company, and every seat is remote within the US.