General Manager
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The posting
Now Hiring: Automotive General Manager – Lead the Charge, Drive Growth, and Inspire a High-Performance Dealership Team to New Heights!
Lead with Vision. Drive with Purpose. Succeed with Passion!
We’re seeking a strategic, results-driven Automotive General Manager to take the wheel and lead our dealership to the next level of success. In this high-impact leadership role, you’ll oversee all aspects of the dealership - from sales and service to finance and fixed operations - while building a motivated team and delivering an outstanding customer experience.
Location: Niagara Falls, ON
Hours: Varies - Monday to Saturday
Earning potential is based on your ability to sell effectively and run a profitable dealership. We provide you the tools and training required to excel in this position.
What You Will Be Doing
- Follow the daily checklist for the department
- Oversee and manage all staff within the location
- Track and report sales performance, oversee fixed operations, and property management
- Ability to manage several customer needs at any given time
- Manage inventory levels based on seasonally demanding product lines
- Manage growth and profitability of the business
- Build relationships with customers
- Provide training for all forward positions
- Ensure compliance with Health and Safety and all other workplace regulations and policies
- Ability to manage and meet all government inspections within a permitted time period
- Other duties as required
What You Bring to the Table
Applicants must have a desire and passion for the automotive industry with a strong management background!
- 5+ years of experience in the automotive industry
- Minimum of 3 years of management experience in the industry
- Sales experience required
- Valid G Driver’s License with a clean driver’s abstract
- High School Diploma or equivalent
- Ability to adapt to a changing environment and meet deadlines
- Must be organized, responsible, able to abide by all relevant safety requirements.
- Positive Teamwork Attitude
- Strong computer & leadership skills
- Good communication skills and attention to detail
- Must have the ability to multi-task and work under pressure
So why work for us?
- The 401 Group of Companies is privately owned and 100% Canadian
- 40+ State-of-the-art facilities including a "Google-like" call centre and an 80,000 sq. ft. centralized service "Hub"
- A fun, fast-paced, and high-energy work environment with exciting initiatives and rewarding perks.
- Personalized coaching, mentoring, and training focused on both individual growth and team success.
- Empowering you to grow with meaningful career path planning and advancement opportunities.
- Health & wellness benefit enrollment opportunities
- Employee referral bonus opportunities
- Enjoy exclusive employee pricing on automotive parts and service, along with a special discount at the Blackshop Restaurant and Wine Bar.
- Perkopolis Enrollment
- On-site Parking
The 401 Group of Companies, is proud to be recognized as one of Canada's fastest growing Elite Business Management Groups offering a full line of automotive, recreational vehicle, powersport and marine products and services. Our headquarters is located in the thriving city of Cambridge, Ontario. Our brands include but aren't limited to Kia, Mitsubishi, Volkswagen, Hyundai, Subaru, Honda, Nissan, Toyota, Chrysler, Jeep, Dodge, Ram, Buick, GMC, Yamaha, 401 Auto Financing, CampMart and Grand River Boats.
If you have a growth mindset like us, we'd love to see your resume and have a conversation. The opportunities at the 401 Group of Companies are endless!
This posting reflects a current and active opening.
#INDCOM
Accommodations are available during all stages of the recruitment process in accordance with the Human Rights Code. The 401 Group of Companies Recruiting Team is committed to complying with the Accessibility for Ontarians with Disabilities Act (AODA) to provide an inclusive, barrier free workplace. We will accommodate the accessibility needs of individuals with disabilities to support participation in all aspects of the recruitment process. Should you require this accommodation, please contact HR, 226-535-9077 or careers@401auto.ca
We would like to thank all candidates in advance for their interest and only those candidates selected for an interview will be contacted. Due to the volume of applications, we receive, we are unable to confirm the receipt of individual applications or resumes.
Taken from 401 Auto Group's own posting, last seen live on 14 Nov 2026.
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About 401 Auto Group
New and used cars of many brands, RVs, boats and Yamaha powersports, with its own auto financing arm, sold to drivers through its franchise dealerships and Automart used car stores in Ontario and one store in Florida.
Pay schedule: 401 Auto pays its floor sellers commission against a twice-monthly draw with monthly bonuses, its call centre representatives by the hour, and its digital sales manager a salary range; the Florida store adds a 401(k) match.
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