Sales Performance Coach

About the role

Cartrack is hiring a Strategic 1:1 Performance Coach for sales teams. This is not motivational coaching - it's psychology-informed coaching using NLP and language techniques to spot blind spots and replace unhelpful thinking/communication patterns. You’ll coach reps across the entire sales cycle (prospecting, discovery, needs analysis, positioning, objections, negotiation, closing, and account development) so each session ends with clear, practical next steps they can apply immediately to improve performance.

Key Responsibilities

· Provide regular 1:1 coaching to selected sales team members.

· Develop stronger strategic and commercial thinking around sales opportunities, challenges, and priorities.

· Challenge assumptions and identify patterns that may be limiting performance or decision-making.

· Use NLP and language-based coaching techniques to identify unhelpful framing, assumptions, or behavioral patterns and reframe them into more productive approaches.

· Help individuals move beyond tactical problem-solving toward more strategic sales thinking.

· Challenge individuals constructively and provide an objective external perspective.

· Ensure every session results in clear, practical and measurable actions.

· Support stronger decision-making, prioritization, communication, confidence, and execution.

· Help sales professionals identify opportunities and approaches they may not have considered independently.

Requirements

· Bachelor's degree in psychology

· Proven experience as a performance, business, executive, or sales coach.

· Strong commercial and strategic business acumen.

· Formal NLP training and/or significant practical experience using NLP techniques.

· Experience coaching sales professionals, sales leaders, or commercial teams.

· Excellent questioning, listening, and communication skills.

· A direct, challenging, and constructive coaching style.

· A strong focus on turning insight into practical business outcomes.