Equativ

About Equativ

Equativ, which merged with Sharethrough and bought Kamino Retail, runs an ad platform with several sides: a supply-side platform and exchange that publishers and CTV owners sell inventory through, Maestro, a curation and activation platform agencies and advertisers buy through, retail media for retailers selling ads on and off their own sites, and a managed service in which Equativ runs the campaign. Its sellers work the demand side, winning budget from agency holding companies, independent agencies, trading desks and, more and more, brands direct. Market seats carry a revenue number: an account executive in Toronto with quarterly targets across Canadian agencies and direct advertisers, a demand partnerships director in Milan who negotiates trading agreements and joint business plans with the big holding companies, a sales manager in Mexico City with an individual quota for managed campaigns across Mexico and Latin America, and a senior manager in Tokyo who handles agencies and DSPs on the exchange for the head of sales in Japan. Newer motions add a senior director in Paris or London who builds brand-direct partnerships with CMOs and media directors without cutting out their agencies, and a New York director who sells Maestro curation, white-label and co-branded deals included, to agencies across North America. Behind them sit a New York manager for DSP relationships and integrations, an early-career programmatic customer success seat for Maestro partners, and Mexico City key account managers and their team lead, who set up, optimize and report on campaigns for Latin American agencies and trading desks.