WGSN

About WGSN

WGSN's core sale is a subscription to its forecasting platform (consumer insight, fashion design and buying, beauty, consumer tech, interiors, food and drink, sports and outdoor) for the product, buying, marketing and insight teams of brands and retailers, and since buying IWSR it also sells beverage alcohol market data to drinks brands, distributors and investors. New business runs on three tracks: business development associates in New York and London prospect and book meetings (the London team for IWSR across drinks and FMCG), a Spanish-speaking business development manager in São Paulo hunts new logos across Latin America in deals that must win over marketing, insight and product in the same company, and enterprise account executives in New York, Chicago and London sell the WGSN Intelligence API, which feeds its forecasts into clients' design tools, commerce sites and AI agents, to chief digital, data and product officers. A senior solutions consultant under the VP for North America scopes and structures the biggest API and data deals, writing IP protection, training-data exclusions and brand attribution into the licence. Existing revenue sits with account managers who renew and grow high-volume books of smaller clients (an SMB team in New York, a retention acceleration team in London working in English or German), a global account manager in Shanghai who owns the top Greater China clients across subscriptions, upsells and advisory projects, and client success staff in the US, São Paulo, London and Melbourne who drive usage and retention beside the account managers. Behind them a GTM engineer in London builds the Marketo and Salesforce lead scoring and routing.