Channel Development Manager - General Trade Channel

JOB DESCRIPTION

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:

• Career development with an international company where you can grow the career you dream of.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

Role

The Channel Development Manager – General Trade (GT) is responsible for shaping and driving the long‑term and short‑term GT channel growth strategy. This role translates deep customer, shopper, and market insights into strategic channel plans and actionable initiatives that accelerate business performance. Acting as a key connector between commercial, marketing, and cross‑functional teams, the incumbent ensures execution excellence across the GT ecosystem while maximizing sales growth, market share, and return on trade investments.

This position is pivotal in unlocking GT channel potential through data‑driven strategies, channel activation frameworks, and best‑in‑class execution that strengthens brand presence, customer engagement , and sustainable competitive advantage.

Accountabilities

• Strategic Channel Planning & Growth Leadership
• Define the GT channel growth drivers and customer/shopper insights to build a comprehensive long-term and short-term GT channel strategy.
• Develop strategic GT plans and initiatives that directly support business KPIs, category ambitions, and revenue growth.
• Provide strategic inputs that shape broader commercial strategies based on consumer, shopper, and customer requirements within the GT landscape.

2. Execution Excellence & Trade Investment Optimization

• Develop clear activation and execution guidance to ensure customer-specific plans align with the overarching GT channel strategy.
• Lead the design of tailored trade promotions, visibility plans, and activation activities that maximize impact and ROI.
• Monitor sales performance, market share, and investment efficiency to optimize trade spending and resource allocation .

3. Brand & Business Initiative Deployment

• Translate channel growth drivers and shopper insights into brand-specific and business-focused action plans.
• Lead the development and implementation of OMNI-channel initiatives that elevate customer engagement and accelerate GT channel performance.
• Ensure alignment between GT channel plans and brand strategies to deliver holistic, impactful market execution.

4. Cross-Functional Collaboration & Business Partnership

• Work closely with Sales, Finance, Marketing, DMS, Business Development, O2O teams, etc… to co-create and execute channel strategies.
• Act as a strategic partner to Sales by providing clear direction, insights, and materials that drive execution excellence at the point of purchase.
• Facilitate strong cross-functional communication to ensure seamless delivery of GT initiatives and business results.

5. Market Intelligence & Competitive Insight

• Continuously track and analyze channel trends, competitive activities, and emerging opportunities to inform strategic adjustments.
• Communicate market developments and implications to stakeholders, providing expert recommendations to strengthen category and brand advantage.

6. Champion of GT Channel Projects

• Lead high-impact GT projects including customer loyalty programs, visibility upgrades, and in-store activation initiatives.
• Ensure all GT projects are delivered with best-in-class execution, measurable outcomes, and alignment to channel growth priorities.

Requirements

• Minimum 5+ year experience with outstanding performance in Trade Marketing / Shopper Marketing / Customer Marketing / Brand Marketing /GT Sales
• Record of success in Trade Marketing and GT Channel, especially in customer-facing roles
• Ability to engage and work with cross functions\
• Winning mindset
• Result Oriented, passionate, resilient, persistent, able to handle high levels of pressure
• Sense of urgency
• Excellent interpersonal skills
• Mature
• Time management
• Learning agility

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

JOB FAMILY

Product Management

DIVISION

ANI International Nutrition

LOCATION

Vietnam > Ho Chi Minh City > Flemington Tower

WORK SHIFT

Standard

TRAVEL

Not specified

MEDICAL SURVEILLANCE

Not Applicable

SIGNIFICANT WORK ACTIVITIES

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)