Partnerships Certification & Enablement Manager

About Intent HQ

Intent HQ redefines customer understanding for the agentic era, enabling enterprises to influence customer decisions at the moments that determine growth, loyalty, and competitive advantage. As the Human-to-AI Context Company, we offer groundbreaking AI technology that creates the missing context of human behaviour and individuality, transforming data into confident decisions that reflect how people actually act in the real world. We enable brands to Act With Intent.

Trusted by global enterprises, Intent HQ manages 325M+ profiles and processes 250B events daily. We won AI Business of the Year (National AI Awards 2025), Analytics Company of the Year (British Data Awards 2025), and winner of Best AI Ethics & Diversity Strategy (AI World Series Awards 2025), recognising Intent HQ’s AI innovation, analytics excellence, and ethical leadership. Intent HQ is a proven partner for leaders seeking measurable growth, faster decision velocity, and responsible AI-driven advantage.

About IntentOne

IntentOne is Intent HQ’s opportunity intelligence platform: it finds the revenue opportunity in a business’s existing customer data, then acts on it at the moment of maximum relevance - without personal data ever leaving the device. IntentOne is sold and delivered both directly and through a growing ecosystem of partners, and this role exists to make that ecosystem self-sufficient at scale.

The Role

This is a new, senior individual-contributor role responsible for designing and running Intent HQ’s partner certification program for IntentOne. It sits deliberately between Product Delivery and Customer Success, and covers three distinct partner populations: global systems integrators (GSIs) such as EY, Accenture and Deloitte; technology and hyperscaler alliances such as AWS, Google Cloud and Microsoft Azure; and boutique partners, most of whom operate as value- added resellers (VARs). The mandate is to certify these partners in IntentOne, equip them to train and deploy that knowledge through their own sales and delivery organisations, and get them to a point where they can implement and run IntentOne for their own customer base as confidently as Intent HQ can. The role also carries responsibility for joint go-to-market with certified partners and for shaping any joint ventures that come out of those relationships.

Partner Certification Program

• Design, build and own an end-to-end IntentOne certification program spanning GSIs, technology/hyperscaler alliances, and boutique/VAR partners.
• Define certification tiers, curricula and assessment criteria appropriate to each partner type, plus a renewal and re-certification cadence.
• Own the certification roadmap, and track attainment, expirations and renewals across the partner portfolio.

Partner Enablement & Training

• Build train-the-trainer programs so certified partners can independently train their own sales and delivery organiSations on IntentOne.
• Develop enablement content - product training, implementation playbooks, delivery methodology and sales collateral - tailored to GSI, hyperscaler and VAR audiences.
• Support partners as they build their own delivery capability, so they can implement and run IntentOne for their own customer base, not just Intent HQ’s.

Partner Onboarding & Delivery Readiness

• Own onboarding across the full partner portfolio, from global systems integrators through to hyperscaler alliances and boutique VARs.
• Act as the connective tissue between Product Delivery and Customer Success, ensuring partners are technically and operationally ready before they run live implementations.
• Define the delivery standards and quality bar a partner must meet to be certified to deliver IntentOne independently.

Go-to-Market & Joint Ventures

• Partner with Sales, Marketing and Alliances leadership on joint go-to-market motions, co-selling and campaigns with certified partners.
• Identify, shape and help negotiate joint ventures with strategic partners where they make commercial sense.
• Represent the certification program in partner business reviews and senior partner relationships.

Cross-Functional Collaboration & Reporting

• Operate as the primary link between Product, Delivery, Customer Success, Sales and Marketing on all matters of partner readiness.
• Track and report on certification coverage, partner-delivered implementations and overall program health.
• Continuously improve the program based on partner feedback, delivery outcomes and product change.

What We’re Looking For

• A senior individual contributor with a proven track record of building a partner certification or enablement program from the ground up, ideally within a SaaS, martech or AdTech business.
• Direct experience working with global systems integrators (e.g. Accenture, Deloitte, EY, Capgemini, Cognizant) and with hyperscaler technology alliances (AWS, Google Cloud, Microsoft Azure).
• Experience enabling boutique and value-added-reseller partners, not just large strategic accounts.
• Genuine comfort operating at the intersection of Product, Delivery and Customer Success - equally credible designing a curriculum and running an executive partner conversation.
• Strong program design, training/enablement and stakeholder management skills, with the ability to build something from scratch rather than run an existing playbook.
• Experience with partner relationship management (PRM), learning management (LMS) or sales enablement tooling (e.g. Salesforce, PartnerStack, Docebo, Highspot) is a plus.
• Familiarity with cloud/SaaS delivery models; experience with customer data, martech or AI-driven personalisation products is an advantage.

Nice to Have

• Experience structuring or negotiating joint-venture or other formal commercial partnership models.
• Existing relationships within GSI or hyperscaler partner organizations.
• Exposure to multi-region delivery, including markets with local certification, language or regulatory nuances.

What Success Looks Like

• A certification program live and running across GSI, technology alliance and boutique/VAR partner tiers.
• A growing base of partners certified and independently delivering IntentOne implementations for their own customers.
• Shorter partner time-to-first-implementation, and measurable partner-sourced or partner-delivered pipeline and revenue.
• Clear, joint go-to-market motions in place with key partners, and at least one active joint venture under evaluation or underway

Diversity & Inclusion

Intent HQ is an equal opportunities employer with an ethos of commitment to promoting and practicing diversity, equality and inclusion at work. At IHQ, different perspectives, ideas and experiences are valued and respected, with fair and equal opportunities provided for all. Our diversity and inclusion efforts have been recognised with us winning two consecutive Women in Tech UK Awards, under the Best Tech Employer (51-149 Employees)’ category & being shortlisted for the Best Employer for Parental Support award - an achievement we are very proud of. This year in 2024 we have been nominated again for the Best Tech Employer and our in house recruiter has been shortlisted for the Best In house Recruiter award!

Our Culture

Working for Intent HQ, you have the opportunity to work with cutting edge technology in an environment where you are encouraged to think and act outside traditional methods. We are a growing business with a flat structure meaning everyone is visible and able to make an impact, not just in their own role, but across the business on a daily basis. We promote a collaborative, innovative and sociable culture, oriented towards performance and competitive advantage. Our DNA is made up of flexibility to all staff with a family friendly approach and focus on personal development. We have high expectations and pride ourselves on our cultural standards.

Benefits

• Flexible working
• Private medical insurance, depending on eligibility
• Free breakfast daily (when in the office)
• 26 days holiday (increasing with service)
• Pension scheme
• Income Protection with Employee Assistance Programme
• Life Assurance
• Higher than statutory maternity/paternity benefits
• Work socials
• Wellbeing programme
• Cycle to work scheme
• Training opportunities