Sales/Channel Lead Malaysia and Singapore - Automotive Aftermarket Division

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Job Description

Coverage: Malaysia and Singapore Division: Automotive Aftermarket Location: Malaysia Role Type: Sales / Business Development

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Position Summary

The Sales/Channel Lead for the Automotive Aftermarket Division will be responsible for driving sales growth, managing customer relationships, and expanding market coverage across Malaysia and Singapore. This role will work closely with end users, channel partners, dealers, body shops, workshops, and channel partners to promote automotive aftermarket and auto refinish solutions.

The ideal candidate will have experience in the automotive aftermarket or auto refinish industry, strong commercial skills, and preferably a technical background to support product demonstrations, customer training, and solution-based selling.

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Key Responsibilities

• Develop and execute sales plans to achieve revenue, margin, and market share targets in Malaysia and Singapore.
• Manage and grow relationships with end users, channel partners, dealers, workshops, body shops, and other key accounts.
• Identify new business opportunities and expand customer coverage within the automotive aftermarket and auto-refinish segments.
• Provide product recommendations and technical support to customers based on their application needs.
• Conduct product demonstrations, training sessions, and field support activities for end users and channel partners.
• Work closely with channel partners to improve sales performance, product availability, and customer satisfaction.
• Monitor market trends, competitor activities, customer needs, and industry developments.
• Support promotional activities, trade events, product launches, and customer engagement programs.
• Prepare sales forecasts, activity reports, account plans, and market feedback for management review.
• Collaborate with internal teams such as marketing, technical service, supply chain, and customer service to ensure excellent customer experience.
• Ensure all business activities are conducted in accordance with company policies, compliance standards, and ethical business practices.

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Required Qualifications

• Bachelor’s Degree in Business, Marketing, Engineering, or a related field.
• Relevant sales experience in the automotive aftermarket, auto refinish, automotive parts, coatings, abrasives, tools, or related industries.
• Experience working with both end users and channel partners.
• Strong understanding of the Malaysia/Singapore automotive aftermarket landscape.
• Ability to build relationships with channel partners, workshops, body shops, dealers, and fleet or industrial customers.
• Good communication, negotiation, and presentation skills.
• Willingness to travel within Malaysia and Singapore as required.

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Preferred Qualifications

• Technical background in automotive, mechanical engineering, coatings, abrasives, body repair, or auto refinish applications.
• Experience conducting product demonstrations or technical training.
• Existing network within the Indonesian automotive aftermarket or auto refinish industry.
• Experience managing channel development and performance.
• Familiarity with CRM systems and sales reporting tools.

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Key Competencies

• Customer-focused and results-driven.
• Strong business development and account management skills.
• Technical aptitude and ability to explain product applications clearly.
• Problem-solving mindset with a solution-selling approach.
• Strong collaboration skills across internal teams and external partners.
• High level of integrity, professionalism, and accountability.
• Ability to work independently and manage a broad territory.

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Success Measures

• Achievement of sales and growth targets.
• Expansion of customer base and channel partner coverage.
• Improved engagement with end users and key accounts.
• Effective execution of product demonstrations, training, and promotional activities.
• Strong market intelligence and accurate sales forecasting.
• High customer satisfaction and partner performance.

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